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Business VoIP Gives Reef & Rainforest Travel the Infrastructure for Adventure

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Business VoIP Gives Reef & Rainforest Travel the Infrastructure for Adventure

 
April 27, 2015

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  By Steve Anderson, Contributing TMCnet Writer
 


There are more quotes, more books, and more thoughts about adventure than most anyone could ever experience in a lifetime. Adventure travel, meanwhile, is just one part of this huge segment, and for the employees at Reef & Rainforest in Portland, Oregon, adventure travel is bread and butter. Adventures aren't accomplished without planning and supplies, however, and business voice over Internet protocol (VoIP) service is proving to be one of the best tools in Reef & Rainforest's adventure kit.


Jenny Collister, who owns Reef & Rainforest, realized that in order to best sell adventure travel and adventure travel services, she needed people who actively engaged in adventure travel. No one sells quite as well as someone who already uses the service in question, so Collister hires active divers, skiers and similar adventurers to sell packages. But getting these people out of adventures and into the office can be a tall order, so Collister went with the Vonage business phone system in a bid to draw in adventuring travelers from all over.

Having the Vonage (News - Alert) system allows Reef & Rainforest access to a wider pool of potential users; no need to worry about finding skiers in coastal Portland, Oregon.  But beyond that, Vonage also showed its potential when Reef & Rainforest embarked on an adventure of its own, moving to Portland from its original offices in Sausalito, California. Collister needed a way to keep the business operating during its move, so Collister launched on a second adventure: changing phone services ahead of the move.

As with all adventures, cost was a major part of the package, but not the only part. Collister was looking for something that allowed for a geographically-dispersed operation, as well as scalability to add on as the business grew. Collister wasn't terribly familiar with business VoIP service, but like many, had heard enough about it to wonder. When Collister discovered Vonage could not only save money over a current package, but also provide the ranged connectivity she was after, the picture became clear, and Collister brought the package in before even moving to Portland. A variety of included tools—a mobile app that allowed connectivity, a virtual representative for after-hours contact and routing, call group functions and reporting and analytics tools to help get a handle on employee productivity—all added further value to the package.

It makes no small sense to have frequent adventure travelers sell adventure travel packages; there's nothing like a frequent user of a service to be able to point out its high points, its low points, and the various things to watch for while engaged in the service. That makes for a  better all-around customer experience, because even if the customer doesn't know which questions to ask—always a possibility when dealing with something like adventure travel—the customer service representative does. Making that happen, though, requires the right tools, and a focus on productivity, something that the Vonage’s tools can provide.




Edited by Stefania Viscusi
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