| [April 08, 2008] |
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Analytics Experts Share Best Practices on How to Simplify Campaign Management and Maximize Online Investments
SAN FRANCISCO --(Business Wire)-- A series of Campaign Analytics Clinics--designed to teach marketers and agencies how to most effectively analyze marketing campaign data, detect early warning signs of campaign failure and drive customer acquisition quickly and cost-effectively--will debut at ad:tech San Francisco on April 15-17, 2008 at the Moscone Center in San Francisco. Sponsored by BridgeTrack, a division of Sapient (NASDAQ:SAPE), the Clinics will also relay the following:
-- How to obtain a true holistic snapshot of marketing campaign data;
-- How to make adjustments to marketing campaigns in real time; and
-- How to drive a more compelling return-on-investment for marketing expenditures
"As marketing budgets tighten, optimizing every dollar remains a 'hot button' topic within the marketing world," said David Murphy, general manager of Sapient's BridgeTrack division. "Marketers and agencies are turning to BridgeTrack, our digital marketing suite, to dramatically increase customer acquisition and improve the overall management of campaigns across all digital channels."
Introduced in November of 2007, BridgeTrack 5.0 is the industry's only integrated digital marketing suite that enables real-time reporting and optimization across multiple media channels--including email, display/banner advertising, search, offer pages, transactions and Web sites--all from a single hub. By delivering both timely and actionable data, BridgeTrack 5.0 lets marketers and agencies immediately leverage the interdependencies between those channels to accurately measure the effectiveness of online campaigns in real-time. Marketers and agencies can then recalibrate and improve results at the earliest possible phase of their campaigns and re-allocate marketing dollars across those channels that are generating the best return on investment.
The three Campaign Analytics Clinics will offer new insight on how to diagnose and treat the most common causes of campaign distress. The sessions will be led by Joey Wilson, director of marketing strategy at Sapient and will feature real stories from the frontlines of internet advertising.
The three clinics are as follows:
-- Analysis Paralysis: Do you know which metrics really matter?
-- Catastrophic Success: Are you prepared for the best case scenario?
-- Tactical Myopia: Broaden your vision and understanding of channel interdependencies
The clinics will take place at the Moscone Center in Rooms 132/133 at the following times:
-- Tuesday, April 15: 1:00pm - 2:00pm
-- Wednesday, April 16: 1:30pm - 2:30pm
-- Thursday, April 17: 1:00pm - 2:00pm
In addition to the activities outlined above, members of the Sapient BridgeTrack teams, including Joey Wilson and Sapient Group Creative Director David Hewitt, will participate in key panels at the show. The panels include:
What: The Art of Persuasion: The New Laws of eCommerce Marketing
When: Thursday, April 17, 2008, 10:45am - 11:45am
Where: Rooms: 130/131 - Media & Branding
Who: Moderator: Bill Tancer, GM of Global Research, HitWis
Panelist: Joey Wilson, Director of Marketing Strategy, Sapient
Panelist: Peter Brumme, Director, Web Marketing, Intuit
Panelist: Natalie Long, Marketing Manager - Internet
Advertising, REI
What: Traditional Media Gets a Digital Infusion Through Mobile
When: Thursday, April 17, 2008, 2:15pm - 3:15 pm
Where: Rooms 132/133 - Emerging Platforms
Who: Moderator: Dean Macri, CEO and Founder, The Cielo Group
Panelist: David Hewitt, Group Creative Director, Sapient
Interactive
Panelist: Aaron Watkins, VP of Business Development, Ipsh!
Panelist: Jasme Bantens, Director of Mobile Marketing, OMG
(Omnicom Media Group) Digital
Panelist: Jordan Berman, Director of Media Innovation, AT&T
Mobility
About BridgeTrack
BridgeTrack is the only integrated marketing campaign management software that enables real-time reporting and optimization across multiple media channels, including email, display/banner advertising and search. This allows marketers and agencies to measure the effectiveness of their online campaigns in real-time to recalibrate and improve results immediately. Additional core capabilities include ad serving, email transmission, splash page and microsite hosting, content management, real-time online reports, advanced customer data warehouse analytics and campaign management.
About Sapient
Sapient, a global services firm, operates two groups--Sapient Interactive and Sapient Consulting--that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient's passion for client success--evidenced by its ability to foster collaboration, drive innovation and solve challenging problems--is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company's unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.
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