AsiaInfo to Develop CRM Platform for Shanghai Unicom
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TMCnews
[April 17, 2006]

AsiaInfo to Develop CRM Platform for Shanghai Unicom

TMCnet Contributing Editor
 
AsiaInfo Holdings, Inc., recently announced plans to develop a Customer Relations Management (CRM) platform for Shanghai Unicom. The platform will strengthen Shanghai Unicom’s ability to meet the combined challenges of user growth and increasing competition in China's telecom market.


 
AsiaInfo's CRM platform will help the carrier effectively manage the entire customer lifecycle including pre-sales, sales, and post-sales customer service.


 
“The Customer Management platform will give Shanghai Unicom a deeper understanding of customer needs and enable them to make prompt business decisions and adjustments to their marketing strategy,” said Steve Zhang, President and CEO of AsiaInfo, in a press release.
 
AsiaInfo began operations in the United States in 1993, and moved its major operations to China in 1995. It has played a significant role in the construction of the national backbones and provincial access networks for China’s major national telecom carriers, including China Telecom, China Mobile, China Unicom. and China Netcom.
 
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Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.
 

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