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Launch: AT&T Michigan's New Triple-Play Challenge
TMCnet VoIP Minute Watch Columnist
AT&T Michigan announced Thursday that it is challenging consumers in Detroit and Grand Rapids, Michigan to "find a better value on residential telecom packages" other than what the telecom giant offers and if they can't, the consumer will receive a $20 Visa gift card from AT&T. The AT&T Triple-Play Challenge promotion will begin this month in the major metro markets of Michigan, including Detroit and Grand Rapids.
"It's as simple as a phone call," said Randy Feger, vice president and general manager for AT&T in Michigan. "AT&T offers a variety of service bundles designed to meet a wide variety of consumers' needs, unlike some of our competitors who have one bundle and one price. This Triple Play Challenge program is a win-win opportunity for residential consumers; they get a great bundle and overall savings for their communications needs or a $20 gift card. There is nothing to lose."
The Triple Play Challenge promotion will continue through March 31, 2006. Customers eligible for the offer are those who pay for "triple-play services," defined as voice, cable or satellite TV, and high speed Internet access.
To participate in the promotion, consumers can call an AT&T service rep at 1-866-ATT-SAVE. The entire process will take about 10 minutes. If the rep cannot find an AT&T bundle that matches the customer's needs and that offers overall savings, the customer will receive a $20 Visa gift card.
AT&T made news last month when its Government Solutions division announced that it won a $15 million contract extension to develop the Army's next generation of live battlefield training systems. The One Tactical Engagement Simulation System (OneTESS) contract calls for AT&T to develop realistic war-game technologies that simulate non-line-of-sight weaponry. Under a second contract the telecom giant will develop a communications network to handle mobile voice, data and video traffic at the U.S. Army National Training Center in Fort Irwin, Calif. The second contract will require AT&T to design and implement a complex communications network infrastructure in Fort Irwin, a rugged desert training area about the size of Rhode Island that is used by the Army to prepare soldiers for combat.
AT&T
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Johanne Torres is contributing editor for TMCnet and Internet Telephony magazine. To see more articles by Johanne Torres, please visit Johanne Torres' columnist page.
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