TMCnet News
Businesses Can Manage Reputations, Brands with MarketImpactBy TED GLANZER
TMCnet Communications and Broadband Columnist
Online information provider LexisNexis has expanded its relationship with market intelligence solutions provider Biz360 Inc. to launch LexisNexis MarketImpact, according to a news release.
LexisNexis Marketplace, which is powered by Biz 360, is a solution that gives corporations "insight into how their company, products and competitors are perceived in the market so they can better manage global reputations and brands," the release said.
LexisNexis MarketImpact generates visual reports based on an analysis of LexisNexis' news and business collections, which is comprised of 20,000 sources, including newspapers, trade journals, business newswires, press wires, broadcast media transcripts, and market and analyst reports. Blogs, news Web sites and message boards also can be added to the analysis. "The number of factors that can cause a company's reputation to shift are growing by the day, especially with all of the new content being published online by accredited sources and consumers," Elizabeth Rector, LexisNexis' senior vice president of Corporate and Federal Markets, said in a prepared statement. "The pairing of world-class research tools and deep content from LexisNexis with the additional Web content and advanced analytics from Biz360 creates a very powerful offering."
LexisNexis signed an agreement in 2004 to make its news service available on Biz360's Market360 service. In May, Biz360 and Unica Corporation presented a live Webcast on marketing measurement.
In addition to supplying online legal, news and business information, LexisNexis also publishes legal titles such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur Abeledo and Orac.
-----
Ted Glanzer is assistant editor for TMCnet. For more articles by Ted Glanzer, please visit:
|