[April 29, 2008]

CinemaNow and uVuMobile Launch First Service to Instantly Deliver Large Catalogue of Movies to Mobile Phone Users

MARINA DEL REY, Calif. & ATLANTA --(Business Wire)-- CinemaNow (www.cinemanow.com), the digital entertainment innovator in delivering high-quality Hollywood movies and TV shows across multiple platforms, and uVuMobile(TM), (OTCBB:UVUM), a mobility software and services company that offers content providers, carriers, and entertainment brands a full suite of products to effectively deliver video and audio content to mobile handsets, announced today that they have integrated their technologies to offer a Wireless Application Protocol (WAP) service that allows consumers to preview movie trailers and remotely download full-length movies to compatible consumer electronic devices directly from mobile phones.

"As Internet-enabled phones rise in popularity, companies need to keep pace with innovation, offering solutions which leverage that feature," said David Cook, president and COO of CinemaNow. "This partnership with uVuMobile has helped CinemaNow pioneer another first-to-market digital distribution method that we expect will make a tremendous difference in the industry by giving customers access to movies anytime, anywhere."

Users with Internet access on their mobile phones have the option to preview high-quality trailers prior to purchase from CinemaNow's comprehensive library of 10,000 movies, TV shows, and music videos. In addition, they can go directly to http://mobile.cinemanow.com to purchase a full-length version of the movie right from the mobile phone and download it to any of CinemaNow's Media Manager-enabled connected devices, including PCs, digital television sets (DTV), portable media players (PMP), set-top boxes (STB) and network attached storage (NAS) devices.

The CinemaNow WAP service is a combination of uVuMobile's Media Distribution Platform and CinemaNow's proprietary digital entertainment distribution technology. uVuMobile's Media Distribution Platform enables content owners to publish their content to mobile users on any carrier network and to multiple types of compatible devices. Leveraging CinemaNow's extensive catalog and its distribution technology, the resulting combined solution offers benefits that will be felt across the digital media landscape. For example, the CinemaNow WAP service enables online retailers to expand their delivery options, providing a more complete consumer experience.

"CinemaNow has always been at the leading edge of entertainment distribution, and we are confident our partnership will offer consumers a valuable new way to interact with their digital entertainment," said Scott Hughes, chief technology officer of uVuMobile. "uVuMobile excels in the portable video experience with our integrated mobile solutions. Combining our solutions with premium rental video content from CinemaNow creates an optimal 'on-the-go' service for consumers who are demanding a more flexible way to acquire and manage their digital entertainment. This is another strong example of how uVuMobile is helping set the pace for continued innovation and mobile device optimization."

About CinemaNow

CinemaNow, Inc. is an innovator in digital entertainment technology, delivering high-quality Hollywood movies, TV shows and music videos to users across multiple platforms. Founded in 1999, CinemaNow has partnered with some of the biggest brands in consumer electronics and digital entertainment including ARCHOS, EchoStar Communications, Hewlett-Packard, Macrovision, Microsoft, Samsung, Sonic Solutions and Technicolor to deliver thousands of video titles directly to consumers. CinemaNow works with more than 250 licensors including 20th Century Fox, Disney, EMI, HDNet, IFC, Lionsgate, MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel, Vivendi Entertainment and Warner Bros. For more information: www.cinemanow.com.

About uVuMobile

uVuMobile recognizes the ever-increasing demand for personalized, interactive entertainment content anytime and anywhere on media-enabled devices by offering a full suite of products that effectively deliver video and audio content to mobile handsets. uVuMobile provides back-end media hosting, application development, mobile marketing, messaging, content aggregation, billing, advertising and other services directed towards the mobile business-to-business market. These services are now available to entertainment brands, carriers, developers, aggregators, distribution partners and other players in the mobile value chain. uVuMobile now offers ad supported and white label mobile video services. For additional information, please visit www.uvumobile.com.

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