Infusion Software Releases CRM Verson 5.0

Infusion Software, a vendor of what it calls "on-demand active CRM" and marketing automation software built primarily for small businesses, has announced Version 5.0, the latest release of its flagship product Infusion CRM.

Company officials say Version 5.0 offers an upgrade path for the company's entire customer base of software-as-a-service users.

The version includes conversion tracking, which allows users to insert a pay-per-click conversion code to the success page of e-commerce shopping carts inside Infusion CRM, "enabling small business to benefit from immediate ROI on specific pay-per-click advertising campaigns," company officials say.

There's also something called "Round Robin Sales Team Assignment Logic," which includes two distribution types available to use with Round Robin assignment -- One Record Per Round, or Random Based on Ratio. Evidently, When creating a round robin for distributing contacts, CRM can users select their preferred logic to distribute the records.

The "Expiring Credit Card Trigger" sounds genuinely useful. This feature allows companies to create a trigger that automatically runs for a certain number of days before or after the expiration date of a credit card. Infusion CRM users can then follow up with customers regarding expiring cards without having to worry about getting their current information on-time.

Infusion Software is a privately-held software company headquartered in Arizona. In March the vendor announced the appointment of David Yohe as its Director of Marketing and Jeff Mask as Director of Business Development.

Yohe joins the company from global retail and manufacturing software producer JDA Software where he served as Director of Direct Marketing and Mask worked with Pfizer Pharmaceuticals as a Sales Representative in California.

Yohe is a graduate of the University of Arizona where he earned a BA in Radio/TV Media Arts focused on Marketing and Advertising. Mask holds a B.A. degree in Communications with an emphasis in Marketing and Advertising from Brigham Young University.

Last December Infusion was named by the Phoenix Business Journal as one of the "Best Places to Work in the Valley" for 2006 in the small business category.

Infusion was ranked 19 out of the top 30 best places to work in the Valley. Don Henninger, publisher of the Phoenix Business Journal, announced Infusion's ranking at a luncheon gathering of hundreds of business and community leaders on Thursday December 7, 2006.

David Sims is a contributing editor for TMC (News - Alert) Net.  For more articles please visit David Sims' columnist page.

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