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CRM As Conduit For... Lawyer Joke Cards?
[September 02, 2006]

CRM As Conduit For... Lawyer Joke Cards?

TMCnet Contributing Editor

If you needed one more use for your CRM program, how about this one: You can use it to send legal humor cards.

The Billable Hour Company has opened what is bills as (sorry), and what almost certainly is, "the world's only online greeting card store featuring humorous and customizable printed greeting cards especially for lawyers and other legal professionals."

The store uses print-on-demand technology that allows customers to send highly personalized cards to their clients, colleagues, prospects and friends. Company officials say addresses can be uploaded from Microsoft (News - Alert) Outlook "as well as other CRM programs."

Creating a customized card is easy: Choose from more than 150 cover images appropriate for a variety of holidays and occasions, from Christmas to birthdays to your brother-in-law losing his federal appeal. The "especially for" categories help the customer hone in on just the right card, whether the recipient is a lawyer, judge, paralegal, court reporter, client, juror, witness, or a couple legitimate Italian businessmen named Vinnie and Guido who run a cement business in New Jersey.

The cards are also organized by practice area and topic.

Then you write a special message for the inside of the card, whether it's a brief "congratulations on making partner" or "Sorry, it was my first criminal defense" to be printed in any of eight different fonts and 131 ink colors.

The customer can also upload a signature or logo to appear underneath the message. To make the card even more personal, the customer may even upload a photograph, which will be printed on the card's inside left panel. At each stage, the customer can preview the card on the screen before proceeding.

"Lawyers and other legal professionals who are looking to make a truly lasting impression, whether during the holidays or as a part of year-round marketing, can really inject their own personality into these greeting cards," remarked Billable Hour partner Mark Solomon.

Whether it's a good or bad thing for a lawyer to "inject" his "personality" into a card is left up to the discretion of the lawyer.

Solomon's partner (and wife), Lisa, said in an increasingly "niched" world, it's getting easier for people to find information and products that are relevant to their particular interests on the web. "Where else can lawyers find Christmas cards, paralegals find Mother's Day cards, and judges and court reporters find cards that speak directly to them?"

Where indeed?

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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