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Soffront Adds Outlook To The CRM Mix
Editorial Director, CUSTOMER INTER@CTION Solutions
Today has truly been the week for CRM enhancements. The latest new feature weigh-in acknowledges the fact that for many companies, Microsoft Outlook is an important component in most companies' CRM processes, and a disconnect between the CRM system and Outlook can leave most companies with incomplete CRM.
Fremont, California-based Soffront Software Inc., a provider of enterprise and hosted CRM software for the mid-market, has announced a revised (and, according to the company, more powerful) Advanced Outlook Integration Module. The module was created to provide greater flexibility and functionality to file Outlook e-mail messages within a CRM system. The new module helps save time and enhance record keeping, thereby improving the sales process.
Soffront is known as a provider of end-to-end, fully integrated CRM solutions spanning marketing automation and sales force automation, quotation, order and inventory management, customer service and help desk software. The company specifically designs for the mid-market.
The Advanced Outlook Integration Module allows users to more easily link incoming and outgoing Outlook e-mail messages to any record within their CRM system. It also adds a revolutionary subject-oriented capability to better collaborate among employees and customers (whether they are CRM users or not) about support tickets, defects, work orders or anything else in the system.
Although most Web-based CRM solutions offer some form of Outlook e-mail integration, they do not allow users the freedom to link with all relevant records, nor do they allow collaboration among internal and external users. Without this capability, it is more difficult for users to access information when it is needed, and it limits collaboration among users.
Soffront CRM is the only software that allows the user to link incoming e-mail to any record in the CRM system, thereby improving sales information. For example, a sales person might receive an e-mail from a channel partner about an opportunity. The sales person wants to associate that e-mail with the prospect’s record and add it to the opportunity record. With Soffront, the process is completed in a single step.
“These enhancements allow CRM users who use Outlook to easily file emails when and where they are needed and to better collaborate among members,” says Manu Das, president of Soffront. “Better information means better communication, coordination, decisions and results.”
Tracey Schelmetic is editorial director for CUSTOMER INTER@CTION Solutions. For more articles by Tracey Schelmetic, please visit the archives.
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