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Dubai Roads and Transports Authority Launches Call Center
TMCnet Contributing Editor
Dubai’s Roads and Transport Authority (RTA) has launched a fully-equipped call center focused on enhancing customer relations by providing broad-based customer services.
Aiming to take customer calls on a 24/7 basis, this new call center has been set up in partnership with Etisalat .The range of services covered by the facility will include
services pertaining to public transport, parking, fines, traffic congestions and maintenance.
Dubai RTA has provides a number—8009090—which can be used by the public to get information about:
- Bus services, routes and times
- Bus station locations
- Smart cards for buses
- Boat transportation services
- Accident and traffic congestions reports
- Parking services
- Maintenance of roads and traffic lights
- Fine payments
- Working hours of RTA departments
RTA's Strategy & Organizational Performance Department has come up with an advanced communication system which will ensure smooth flow of communication between the RTA and the new call center. The Performance department is also preparing to handle the responsibility for processing suggestions and complaints received from the public.
Very soon, Dubai’s citizens will be able to receive information and responses to their requests and queries, using SMS, email, fax, or mail.
The new facility will also provide detailed information on the services offered by RTA. Targeted to function in the second phase of call center’s launch, these services will include information such as:
- Documents required for applying for a service
- Instructions for filling out forms
- Details of traffic diversions
Traffic information has become important because commuters are facing a lot of inconveniences due to the Dubai Metro project.
“The call center will serve as a central point of contact for the public who wish to avail information from the RTA,” said Dr.Aysha Al Busmait, Director of Marketing and Corporate Communications Department at RTA in a statement to the press.
“Roads and Transport Authority is pleased to partner with Etisalat to set up our call center, which will operate round-the-clock to serve our customers. We will be launching services in phases, with the first phase catering to public transport and paid parking facilities,” she added.
The RTA’s contact center is expected to evolve into a high-tech, sophisticated multimedia resource capable of servicing a large number of customers.
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Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.
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