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Entellium Releases CRM Rave
 TMCnet Contributing Editor
CRM vendor Entellium has announced the full availability of a new version of Rave, its CRM software product sold mostly to small sales organizations.
Rave is marketed on what company officials call "time-saving, efficiency-enhancing features," such as an intuitive user interface, workflow and automation capabilities and a "smart client" architecture that lets sales reps work both online and offline.
Rave was developed using Gamer Influenced Design, an Entellium-grown concept that incorporates many of the elements found in video games. GID gives traditional (read: boring) business software a makeover by integrating gaming design techniques.
"Rave is CRM re-mastered for sales people," declared Paul Johnston, President and CEO of Entellium, calling it a "fun-to-use package that pure play-on-demand services can't achieve."
In developing Rave, Johnston said, the company sought "a sales productivity tool that embraced many key features found in today's leading video game designs," because "after doing a great deal of research, we found that gamers and sales professionals are remarkably similar. Both play against the clock, score points and require a play-to-win mentality to succeed."
Based on these similarities, Johnston found there is "a great deal that business software can learn from the gaming world related to product design."
The company said in developing the product they took into account some of the most commonly-heard complaints from salespeople about CRM, including the old one about how CRM products took too long to bring up new pages and save edits, users were required to traverse multiple screens and tabs to input data and suffered click fatigue, not enough routine sales tasks were automated by CRM tools and access to sales and customer data away from the office was unreliable, due to ineffective offline clients.
Rave, which is available for a free trial download at ravecrm.com, is available immediately on a subscription basis at a list price of $400 per user, per year.
In March Entellium announced that David Scott, a former senior executive at both Intermec (News - Alert) Technologies and PeopleSoft Inc., has joined Entellium as Senior Vice President of Sales and Marketing.
Scott will be responsible for developing and managing Entellium's product marketing, corporate communications and sales growth strategies.
Scott's career has included stints at General Electric -- "I grew up in the ranks of GE," Scott said -- and The Boston Consulting Group. As Vice President of Marketing and Strategy at Pleasanton, CA-based PeopleSoft, Scott supported the company's $2.5 billion Global Services Division.
David Sims is a contributing editor for TMC (News - Alert) Net. For more articles please visit David Sims' columnist page.
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