[April 30, 2007]

Former Computerworld Editor and Author Paul Gillin to Lead Executive Panel at NETSEA Event

BURLINGTON, Mass. --(Business Wire)-- NETSEA, the New England Technology Sales, Marketing and Business Development Association, today announced its quarterly educational and networking event for technology executives, which will take place on Tuesday, May 22, 2007, from 6:00 p.m. - 9:00 p.m. at the Burlington Marriott in Burlington, Mass. From search engines to data sources and social networking sites, more and more information is residing outside the CRM system and outside the firewall. How do we know what services are right for what kind of sales? In his presentation, "Beyond CRM: Technologies that Sales People Are Using," Paul Gillin will answer this question and address the various applications and services that can make sales people more effective and discuss how to deal with the volume of information that is available.

"Paul Gillin is an exceptional speaker, bringing a unique blend of energy, expertise and an engaging delivery style to the podium," said Sham Sao, board chairman and president of NETSEA. At this event, he will provide attendees with critical insight on how to use social networking and the media to improve your marketing and sales efforts."

Following the keynote, Paul will moderate a panel of top industry experts and Q&A session. The panelists include Tom Aley, president and CEO at Generate, a leader in relationship mapping technology, Charles Allieri, vice president of sales and marketing at iLantern, a company that delivers sales and marketing services, and Michael Souza, vice president of sales at ZoomInfo, the premier business information search engine.

Location and Registration Information

This NETSEA event will take place at the Marriott Hotel in Burlington, Mass., on Tuesday, May 22, 2007, from 6:00 p.m. - 9:00 p.m. Participation for registered NETSEA members is $0; $25 at the door. Non-Members may attend for $75 at the door of the event, or for $45 if they register early via http://netsea.org/upcoming.shtml.

Media representatives are also encouraged to attend.

About Keynote Speaker Paul Gillin

Paul Gillin has chronicled the information technology revolution since the dawn of the PC era. He joined Computerworld as a staff writer in 1982, moving up to Executive Editor in 1987 where he helped guide the publication's agenda beyond the mainframe world and into the broader realm of corporate computing. In 1999, he joined a venture-funded startup called SearchHiTech.com. The company, which was soon renamed TechTarget, became the fastest-growing media company in the IT market, achieving profitability in 2002 and $48 million in annual revenue two years later. He served as publisher for divisions encompassing nine TechTarget websites and two conferences.

Gillin is the author of the new book, "The New Influencers: A Marketer's Guide to the New Social Media." He will be available for a book signing following the keynote. In addition to writing hundreds of articles, Gillin has appeared on radio and TV programs around the world and has been interviewed hundreds of times by reporters seeking perspective and clarity on technology issues.

Paul launched Computerworld's first website in 1996, led that publication's coverage of the Y2K problem and made the leap to new media just as the Internet was about to explode. More recently, he's taken up blogging and podcasting in an effort to continue to learn about the cutting edge of technology innovation.

About NETSEA

NETSEA is the premier association for technology executives in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales, marketing and business development executives in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that helps to make the challenge of developing and growing a business both fulfilling and worthwhile. With more than 200 members, NETSEA can be found on the World Wide Web at www.netsea.org.

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