Kaleidico Releases Lead Management Product IcoSales EE

Flat Rock, Michigan-based -- and how many times do you start a news item with that lead-in? -- Kaleidico, an Internet technology company selling Web-based lead management tools to mortgage companies and other sales organizations, has announced the release of icoSales Enterprise Edition.

The product is a customizable lead acquisition, allocation and management application aligning "prospects with the sales person data shows is likely to understand their needs and finalize their transaction," according to company officials.

The product manages all leads regardless of type or source, incorporates data verification services, and synchronizes with online lead generation companies.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

"We created icoSales EE for mortgage companies, banks, call centers and other large sales organizations looking for a lead management platform with CRM functionality," said Bill Rice, CEO of Kaleidico. "These organizations want to ensure that the leads they purchase are accurate, qualified and closable."

IcoSales EE is built specifically for organizations with more than 1,000 sales agents and multiple, affiliate offices. It allows for controlled branch autonomy so field offices can purchase and measure leads from different sources than the home office, better understand how their sales people are performing with specific leads and then make changes as appropriate.

For example, a mortgage company that has offices in Boston and Los Angeles can purchase and measure leads from one set of vendors for its Boston office and work with an entirely separate group of lead providers for its Los Angeles office.

Earlier this month the Cleveland Plain Dealer reported that BrokerWatchdog.com, an online lead-exchange forum for mortgage brokers, chose the software platform of Kaleidico to manage its leads.

"The platform, known as icoSales, enables mortgage lenders to manage sales leads," the paper wrote. Prior to using icoSales, Broker Watchdog users posted leads for exchange on the Web site's forum.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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