OPV Opts for AppExchange

OPV, an on-demand applicant tracking software provider, has announced the integration of its PassITon recruitment suite with Salesforce.com’s (News - Alert) AppExchange.

As a result, Salesforce.com's customers have access to PassITon through the AppExchange, the on-demand directory for business applications.

PassITon is designed to assist recruitment by automating the recruiting process. From a single point of access, users can post job content, process resumes and screen applicants.

AppEx has experienced success in attracting companies to the concept -- A couple months ago Got Corporation, an e-mail service provider, announced that its new CampaignerPro integration with salesforce is now available on salesforce.com's AppExchange.

The integration lets e-mail marketers using CampaignerPro use constantly-evolving CRM data to send e-mail campaigns to leads and contacts managed in salesforce. This functionality is being billed as reducing the sales cycle time by "helping users nurture leads and increase the effectiveness of their marketing campaigns," Got officials say.

"The new CampaignerPro integration with Salesforce offers instant value-add to CampaignerPro customers looking to nurture leads through each stage of the sales cycle," said Josée Paquin, President, Got Corporation.

With the new CampaignerPro integration with Salesforce on the AppExchange, marketers can now "Send on Behalf of" salesforce lead owners to implement personalized e-mail campaigns from marketing, but that appear to come from the salesforce lead owner.

David Sims is a contributing editor for TMC (News - Alert) Net.  For more articles please visit David Sims' columnist page.

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