McGraw-Hill Selects Oracle Siebel's CRM OnDemand

McGraw-Hill Construction has announced that it is working with Oracle (News - Alert) to integrate Oracle's Siebel CRM OnDemand into the McGraw-Hill Construction Network platform, helping Network subscribers manage their lead pipeline.

This effort will improve McGraw-Hill's ability to identify and prioritize people and projects, track bid status through the sales cycle and maximize their personal productivity through integration with Microsoft (News - Alert) Outlook and PDAs.

"The combination of these two offerings delivers a powerful, comprehensive product to members of the design and construction community," said Norbert W. Young, Jr., FAIA, president, McGraw-Hill Construction.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

The McGraw-Hill Construction Network, and its newest addition, the McGraw-Hill Construction Network for products, is an online, integrated marketing and sales products platform.

Siebel CRM OnDemand is a Web-based, hosted CRM offering that delivers complete sales, marketing, and service functionality, built-in customer analytics and embedded best practices based on over 10 years of CRM experience and nearly 4 million users worldwide.

In addition to managing leads passed directly from the Construction Network, Siebel CRM OnDemand can integrate with a subscriber's existing systems to extend the reach and value of the McGraw-Hill Construction offering within their organization, enabling the unification, tracking and management of all customer-facing business processes.

A recent Forrester Research report recognizes Oracle's Siebel Enterprise Marketing Suite as having the strongest product offering in the latest Forrester Wave Evaluation: Enterprise Marketing Platforms, Q1 2006.

Forrester refers to this broader suite as the Marketing Technology Backbone and the application layer is the Enterprise Marketing Platform.

Siebel Enterprise Marketing Suite was rated "Strong Performer" and was ranked first in the current offering in the Forrester Waves for B2C and B2B Marketing platforms. Siebel Enterprise Marketing Suite was also ranked first or second in many areas.

Siebel Enterprise Marketing Suite also scored well for Application Usability and Interaction Management.

"Siebel Enterprise Marketing Suite provides the broadest functionality in the market and is the best product for B2B marketers," reported Forrester Analyst Elena Anderson. "Siebel Enterprise Marketing Suite offers top-notch analysis tools and very strong campaign design and segmentation tools."

David Sims is contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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