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CRM Vendor Announces More Gambling Success
TMCnet Contributing Editor
PacificNet Inc., a provider of Customer Relationship Management (CRM) which seems to be having more fun in the gambling business than CRM these days (as if that's such a huge leap), has reported that its PacificNet Games Limited subsidiary has been selected by Jai Alai Casino, a casino in Macau, to provide multi-player electronic gambling machines.
Phase one implementation includes 40 multi-player electronic gambling machines. Terms of the agreement were not disclosed for competitive reasons.
Located at Jai Alai Building, Avenida de Amizade, Macau, in Communist China, Jai Alai Casino Macau has 67,075 square feet of gambling with about 250 slot machines, 61 table games and 4 VIP rooms, and is open 24 hours a day. And if jai alai, baccarat, blackjack and roulette aren't your cup of green tea you can lose money on more traditional Chinese gambling such as Fish-Prawn-Crab, Sic-Bo Cussec and Fan Tan.
Two weeks ago, PacificNet announced that its PacificNet Games Limited (PacGames) subsidiary was selected by Casino Lisboa to provide 120 multi-player Electronic Gaming Machines (EGM) for Phase One implementation at Casino Lisboa. Previously, PacGames also announced that it was selected by Holiday Inn Macau Casino to provide multi-player electronic gambling machines.
Victor Tong, President of PacificNet, notes that Macau has become the fastest growing part of China and "we are very excited to be moving forward in our pursuit of the Macau gaming technology business. We believe the Asian gaming market has huge growth potential and that we are well positioned to win more hotel-casino clients and capture a growing market share as a leading gaming technology provider in the region."
The numbers bear him out: According to recent statistics provided by the Macau government, Macau is one of the fastest-growing gambling markets in the world and is predicted to surpass Las Vegas in total revenues by 2007. In 2005, Macau's gambling revenues reached $5.8 billion, second only to Las Vegas gambling revenues of $6 billion.
With the disposable income of the average Chinese on the rise Macau, the only area in China where gambling is legal, expects its gambling and entertainment market to grow for years to come.
Earlier this week PacificNet, Inc. announced that its Take1 Technologies subsidiary has introduced a new line of gambling machine products: Electronic Bingo Machines.
Recent regulation changes in several European countries have opened the doors to more widespread electronic bingo operators and a need to upgrade to the latest client-server based bingo gambling machines.
PacificNet's Take1 Electronic Bingo Machines are played much like traditional bingo, but without the hassle of paper cards and mess of ink blotters. The Take1 Bingo Machines are based on a client-server computer network architecture and players can buy electronic bingo tickets using one of the many electronic bingo terminals (or client betting stations) situated in a variety of electronic bingo sales outlets.
Just before Christmas PacificNet's Epro subsidiary was selected by China Unicom's (News - Alert) Shanghai Branch to provide CRM consulting and call center training services.
According to China Tech News, under the project service agreement, PacificNet Epro will "enhance the CRM service level and telemarketing management capability of China Unicom's customer service center, called the 10010 Information Hotline," according to PacificNet officials.
Fei Jing Zhi, Manager of China Unicom's Shanghai Call Center 10010 Information Hotline, said the company hopes to work with PacificNet Epro "as our long-term CRM partner on future call center projects."
David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.
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