[April 26, 2007]

Rodale Taps Pluck to Power Digital Properties and Integrated Marketing Efforts

LOS ANGELES --(Business Wire)-- At the Economics of Social Media conference, Rodale Inc. and Pluck Corporation, today announced that Rodale has deployed the Pluck SiteLife social media platform to power new integrated marketing campaigns with advertising partners. As part of the agreement, Rodale will use Pluck SiteLife technology to engage online audiences across its popular magazine titles with integrated social networking tools including comments, reviews, photos, blogs, profiles and more. In addition, Rodale has leveraged Pluck to power custom online marketing campaigns, including the recently launched www.FindYourDetour.com, a custom web site about outdoor activities developed for General Motor's Saturn division.

"Working with Pluck, we have significantly expanded how we help advertising partners like Saturn engage with consumers online," said Ken Citron, CTO, Rodale. "As a result, we're able to reach these consumers through a more collaborative experience, which ultimately cultivates greater brand affinity."

Developed by Rodale, Pluck and a multi-party agency team, the new "FindYourDetour.com" web site encourages visitors to take a detour from their current fitness routines by exploring activities such as kayaking, snowboarding and yoga in order to enhance their performance in a core sport. The Pluck-powered site features daily blogs, photo submissions, social networking, forums, and other forms of user-generated content. It also includes contributions from well-known athletes such as volleyball star Gabrielle Reece and internationally-known rock climber Lynn Hill. The site's Detour: New Roads to Fitness program also features impact print units in April issues of Rodale magazine titles including Men's Health, Women's Health, Best Life, Backpacker, Prevention, Bicycling, Runner's World, Organic Gardening and You24, as well as continued in-book and online promotional support throughout the year.

"FindYourDetour.com demonstrates an innovative, cost-effective way for publishers and brands to leverage social media technology to foster affinity," said Dave Panos, CEO of Pluck. "We commend Rodale and Saturn for this unique campaign, demonstrating how new doors are opening for brands to reach consumers online."

About Pluck Corporation

Pluck Corporation's social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties, driving audience traffic and revenue. Customers include Cox, Fox News, Gannett, Hearst, Meredith and Rodale. The privately held company is based in Austin, Texas and is funded by Reuters Media, Austin Ventures and the Mayfield Fund. More information on Pluck offerings can be found at www.pluck.com.

About Rodale Inc.

Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.

Pluck, BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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