[October 17, 2006]

CRM Mid-Market Vendor Soffront Announces Operon Sale

By David Sims

TMCnet Contributing Editor

CRM vendor Soffront Software Inc. has announced that Operon Biotechnologies, Inc., has selected Soffront CRM for their customer service, marketing, sales, and IT support desk.

Operon Biotechnologies is a global leader in custom oligo nucleic acid synthesis (manufactured using DNA and RNA building blocks, but hey, you already knew that.) Their products are used by researchers in the Life Sciences industries.

Soffront CRM will provide Operon with a complete CRM and order processing capabilities, Soffront officials say. Operon's marketing, sales, and customer service departments will use the software for numerous global activities such as accessing comprehensive customer history records, integrating reports, exploring data mining possibilities, and implementing sales and marketing campaigns.

In May of this year Soffront, a vendor specializing in the mid-market CRM field, announced that Worldlink Integration Group, Inc. picked on-demand Soffront CRM to "improve productivity and data integration," according to Soffront officials.

"We wanted to improve productivity in all aspects of our business and integrate all customer, prospect, and project data into one system," said David R. Clarke, president and CFO of Worldlink Integration Group at the time. "We also wanted to increase our customer's ability to securely communicate with us and access collateral material through the web."

Also in May the vendor said Javelina Software has deployed Soffront’s CRM software to replace disparate systems and databases and to help Javelina, a producer of network administration software, "streamline and automate numerous processes and better support its remote workers."

Using Soffront CRM, Javelina Software replaced various databases such as contact, accounting, technical support, and web-site downloads into a single, comprehensive CRM product.

And in March Soffront announced Soffront Unlimited, an offering that packages all of Soffront's modules into a single product. Soffront Unlimited provides enterprise users with Soffront CRM for one low monthly cost, $95 per user in a hosted, ASP environment.

The Unlimited product includes sales force automation, marketing automation, campaign management, sales order processing, customer support, helpdesk, asset management, defect tracking, project and release management, knowledge management, customer, partner, and employee portals.

Beat Stemmler, Manager IT CRM/ERP at Operon who wins First Coffee's Name Of The Week Award, said that after screening approximately ten CRM packages and "implementing a detailed evaluation on our top five choices, we selected Soffront," because the product "fulfilled all of our requirements better than any other."

Operon purchased numerous modules of the Soffront CRM product suite, including customer service, customer portal, marketing automation, direct mail campaign, sales force automation, employee help desk, and defect tracking.

The reason being… "We expect a positive impact on our churn rate, new customer growth rate, and total customer satisfaction. In addition the management and top management will get a tremendously improved system for analysis and decision making," Stemmler said.

Operon Biotechnologies, Inc. is a global supplier of custom nucleic acids for academic research, biotechnology, and pharmaceutical development. Through their production facilities in the US, Germany, and Japan as well as distributors worldwide, Operon provides scientists with standard or highly modified DNA and RNA molecules in both small and large scale amounts to satisfy their oligo requirements.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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