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CRM For Japanese Higher Education Partnership With Vital, Talisma
TMCnet Contributing Editor
Talisma Corporation, which styles itself a vendor in the "enterprise Customer Interaction Management" space, has announced a joint partnership with Japanese reseller Vital to sell Talisma's newly released Japanese products, Talisma CIM 7.0j, and CRM 7.0j.
In addition to releasing the new products, Talisma is also announcing the launch of the company's first Web site localized in Japanese. The announcement was made during a press conference with Vital at IBM's (News - Alert) Japan affiliate, LBS. Now let's take a commercial break and come back and visit with our contestants.
The partnership allows Vital to sell Talisma's products in Japan to companies such as Canon, Toyota, Epson, Sony, and Sharp, which are already using Talisma's products in other markets. One of Japan's most prestigious universities, Keio University, recently deployed Talisma's CRM product to enhance fundraising initiatives in association with its sesquicentennial (150th, but you knew that) anniversary celebration in 2008.
Jocelyn Young, Research Director of Datamonitor has said recently that as organizations in Japan seek to acquire and expand their customer relationships, "the market for Internet-based customer interactions will increase."
Last month Parature, a vendor of on demand customer support software, announced that the company is offering current Talisma customers free data migration and professional services set-up when switching to Parature's customer support product.
The offer is targeted mainly at organizations seeking support software that can be customized to their specific needs, such as reporting, Parature officials say.
Parature officials say Talisma customers "would benefit from Parature's highly customizable and easy-to-use customer service software that enables companies to configure the product to their specific business processes and workflows." They claim "no technical skills are required for customization, so support administrators can adjust the software themselves instead of relying on their IT departments or a professional services team."
Talisma CRM 7.0j is built primarily for the higher education market, as the product is billed as providing "increased functionality that yields significant enhancements across all areas of the institution and the student/constituent lifecycle."
Jim O'Farrell, VP of Corporate and Channel Marketing at Talisma Corporation promised that the announcement is "the first of many to come regarding internationally localized Talisma products offerings and Web sites. The growing market in Japan is at a point where customers are demanding that the existing model for customer service be replaced."
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David Sims is contributing editor for TMCnet. For more articles please visit David Sims' columnist page.
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