WhatCounts 6.0 Updated For CRM Integration

WhatCounts, Inc., a vendor of comprehensive e-communication programs, has unveiled version 6.0 of itst e-Communications Suite.

Company officials say enhancements have been made to the WhatCounts Conversion Tracker and the numerous application programming interfaces (APIs) for superior integration with CRM systems, marketing databases, and ecommerce systems.

The Seattle-based professional services firm recently appointed Ana Ruiz their Director of Client Strategy with the Professional Consulting Services team. Ruiz's specialty is in business intelligence and e-mail marketing, and at WhatCounts she's responsible for providing consulting services designed to assist online marketers in the development of e-mail marketing and RSS programs.

Before joining WhatCounts, Ruiz managed the implementation of global e-mail marketing programs for an online travel service provider.

Content publishers, retailers and organizations use the WhatCounts e-Communications Suite "to improve brand loyalty and customer interaction," according to company officials. Its e-Communications Suite has been integrated with partner Pivotal Veracity's eDelivery Tracker for per-ISP inbox deliverability analytics.

Integration of Pivotal Veracity allows WhatCounts to offer what company officials describe as "a way to track whether messages are being delivered to the inbox, spam folder or deleted by recipient ISPs without their knowledge."

Integrated platforms are "the future of the online marketing industry," said Deirdre Baird, Chief Executive Officer of Pivotal Veracity. "Our integration with WhatCounts provides marketers with the advanced analytics required to truly optimize the delivery of e-communications campaigns and ensure messages are reaching inboxes across more than 300 domains in 68 countries."

David Geller, founder and Chief Executive Officer of WhatCounts, says he's "pleased with the maturity of our e-Communications Suite 6.0 release… permission-based communications continue to show a proven ROI for marketers who maintain highly-targeted conversations with their subscribers."

The e-Communications Suite 6.0 is available through the WhatCounts hosted Web-based application or via the proprietary Broadcaster pre-configured hardware appliance.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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