TMCnet News
New IPTV Entertainment Channel for China MarketTMCnet Communications and Broadband Columnist
A new partnership is positioning itself to take advantage of the multi-billion dollar Internet-Protocol-Television (IPTV) market in China. 3G Dynasty Inc. (3G) is set to provide China Netcom customers with exclusive entertainment programming which will be created and distributed by LIVE ONLINE.
This partnership provides for LIVE ONLINE becoming the music and live entertainment programming partner of 3G while 3G will serve as LIVE ONLINE’s exclusive first window television channel partner. The resulting entertainment channel will play an integral part of the IPTV China strategy for Telecom Communications, Inc., (TCOM) the parent company of 3G. The Internet content offered by 3G provides for the combining of Internet, mobile phones and televisions with theaters through Pay-per-view, Video-on-demand and Subscription Network Service packages in China. Sony, NTT and BB Cable Corp. have demonstrated in the United States and Japan that the market for IPTV is forecasted to be worth billions of dollars. TCOM is leveraging its resources to take full advantage of the quickly growing China market. The company is focused on developing a unique content that meets user demand. The partnership between LIVE ONLINE and 3G completes a key element in TCOM’s overall strategy to become the dominant player in this industry.
LIVE ONLINE’s vice president Frank Jiang stated that 3G’s model and value proposition reflects his company’s commitment to providing consumers with the content they want, how they want it and where they want it. Through this partnership, the music industry now has another valuable marketing touch point to reach and connect artists with fans. At the same time, another key access point is provided for consumers to get high quality content.
Tim Chen, CEO if Telecom Communications shared that the entertainment channel on China Netcom’s portal is an excellent way for TCOM to achieve its goal of Internet Content Service and IPTV strategy. The partnership expands the company’s subscriber base and creates cross-selling opportunities in related markets. As these opportunities are identified, Chen anticipates increased forecasts for TCOM.
Telecom Communications Inc. offers integrated communications network solutions and Internet content services in universal voice, video, data web and mobile communications for interactive media applications, technology and content leaders in interactive multimedia communications. The company develops and markets a universal media software solution for enterprise-wide deployment of integrated voice, video, data web and mobile communications and media applications. TCOM does business in Asia through its wholly owned subsidiaries Alpha Century Holdings, Ltd. and 3G Dynasty Inc.
Telecom Communications is positioning itself well to deliver the new technology enhancements that consumers are demanding. The market in China is forecasted to be worth billions due to the privatization of key industries and the ability for competition to emerge more fully. Consumers will come out on top as more and more products and services will be available to them almost daily. TCOM will be smart to focus on differentiation in this market as the vast opportunities are most certainly inviting to every communications company.
IPTV Summit
For service providers, will video services finally bring about the elusive Holy Grail that is increased average revenue per user (APRU)? What forms of delivery can end-users expect? And what preparations do users agents need to make? To find out, make your best effort to attend the sessions of the IPTV Summit at INTERNET TELEPHONY Conference & Expo, EAST, which runs January 24-27, 2006, in Fort Lauderdale, Fla.
Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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