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Jagged Peak Signs Deal With TAG Heuer
By DAVID SIMS
TMCnet CRM Alert Columnist
Jagged Peak, Inc., a provider of CRM, e-Fulfillment and Enterprise Demand Management products, has announced the launch of a global multi-language, customer relationship management product for TAG Heuer, a luxury watch brand.
Dubbed TAG Heuer 24, the product is designed to create a global TAG Heuer community where customers from various countries will access TAG Heuer interactive information, participate in events and special auctions.
No word on whether Brad Pitt will reprise his role in the TAG Heuer magazine ads for the launch.
"Jagged Peak's creation of the TAG Heuer 24 product is helping us better support our customers' needs and interests and enriching their experience as TAG Heuer timepiece owners," said Franck Dardenne, Business Intelligence and Media Manager, TAG Heuer SA.
Last October Jagged Peak announced deployment of an online integrated order management product for Integrated Supply Network, Inc. of Lakeland, Florida. ISN is a wholesale distributor of automotive tools, equipment and supplies, and won a major contract with one of the big three Detroit automakers to supply automotive tools and equipment products to their dealers nationwide.
The company chose Florida-based Jagged Peak's EDGE web-based software application to enable the dealers in over 2,000 U.S. dealerships to order tools and equipment online.
The Jagged Peak product included the development of an integrated call center portal. This enables the ISN customer care team the ability to capture, process, and provide order disposition and product information in virtually real-time.
Jagged Peak developed TAG Heuer's product using its new EDGE v6i platform. This platform features multiple language content and digital asset management capabilities and was designed to support customers who conduct business internationally.
It provides TAG Heuer with an integrated platform to dynamically manage all aspects of the CRM portal including the capability to launch electronic marketing campaigns and manage customer databases.
And last September Jagged Peak signed a deal to provide the State of Arizona with order management and literature fulfillment services for the Arizona Office of Tourism.
David Sims is contributing editor for TMCnet. For more articles please visit David Sims' columnist page.
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