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Shanghai Telecom�s IPTV Service Takes Off with Tandberg Television and Siemens Solutions
TMCnet Associate Editor
Subscriptions for Shanghai Telecom’s new IPTV service, which was launched last month in Pudong Province, are reportedly exploding and have exceeded all expectations.
According to a news release from Tandberg Television, subscriptions to the service in upscale Pudong are more than 100 percent higher than was anticipated. The service is currently delivering more than 50 channels of content from providers such as CCTV and Shanghai Media Group.
Enabling the new, on-demand video service - which is expected to be rolled out to millions of China’s citizens in the future - is MPEG-4 AVC video compression developed jointly by Tandberg Television and Siemens.
“IPTV provides network operators with the opportunity to boost their ARPU and reduce their churn by enticing China’s 360 million TV viewers and 25 million broadband users away from traditional cable and satellite pay-TV and offering them a fully interactive, on-demand TV experience,” said Geng Liang, general manager of Tandberg Television China. “China can see the vast potential in digital television and we are working closely with our partners and our customers to build a next generation digital TV infrastructure.”
Shanghai Telecom’s service is delivered via Tandberg’s MPEG-4 AVC head-end, which the company claims provides “significant bandwidth savings of up to 50 percent” on MPEG-2, and “enables superior picture and sound quality,” as well as the Tandberg EN5930 encoder, which is “ideal in IPTV deployments where the bandwidth limitations inherent with existing DSL platforms create a challenge for operators ...”
“Tandberg Television is our video head-end partner of choice and we have collaborated on a number of IPTV deployments around the world,” said Zhang Jian, senior director of Siemens China Home Entertainment Solution. “Our joint efforts have enabled operators to achieve rapid success in the TV market and Tandberg Television has consistently provided superior technology solutions and support. We are delighted to be working closely together on this groundbreaking project in Shanghai.”
Tandberg Television’s IPTV solutions are currently deployed with providers including PCCW, Swisscom, Belgacom, KPN, Sistema, Fastweb and Lyse Energy.
For more information, visit http://www.tandbergtv.com.
Patrick Barnard is Associate Editor for TMCnet and a columnist covering the telecom industry. To see more of his articles, please visit Patrick Barnard’s columnist page.
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