Real Estate Firm Expands Pivotal CRM

Pivotal Corporation, a Customer Relationship Management vendor and the CRM division of CDC Software, the enterprise software company of CDC Corporation, has announced that property services group Savills has "significantly extended the use of the Pivotal CRM suite across its business group."

The system expansion will complement its existing investment in Pivotal CRM, making Savills one of the largest users of Pivotal CRM, according to Pivotal officials.

The agreement will see Savills using the entire Pivotal CRM suite including; Pivotal Sales, Service, Partner Management, Marketing and Contact Center applications, and e-Portal and Analytics tools. The deal also includes Pivotal MarketFirst, an automation application designed for the closed-loop management of multi-channel campaigns and marketing processes.

Pivotal eService and ePartner portals will allow Savills' customers and partners to gain access to critical business information online 24/7. Pivotal Analytics, a business intelligence product, will enable Savills to gain greater insight from its CRM data.

Chinese-owned CDC is seeking to add to its Pivotal CRM division, having announced last week a new proposal to the board of directors of CRM vendor Onyx Software for a strategic transaction that would combine Onyx Software with CDC Software.

CDC Software management is now awaiting a response of Onyx's board of directors. Onyx said it would review the proposal.

John Clough, chairman of the executive committee for CDC Corporation and vice chairman of the board for CDC Software, said CDC Software still really, really wants to acquire Onyx for its Pivotal CRM division.

"The benefits to shareholders and customers are clear and substantial," said Clough, ticking off complementary industry specialization, products, geographic markets, sales channels and marketing strategies: "On virtually parallel paths, Onyx and Pivotal pioneered the mid-enterprise CRM markets and by joining forces, we have the opportunity to become an even more significant force in the industry."

Hong Kong-based CDC had offered to combine all the assets of CDC Software with Onyx, and $50 million in cash, for a majority of Onyx's common stock, keeping Onyx a publicly-listed company. Onyx's management announced right around New Year's Day 2006 they were rejecting the deal.

Savills is an international property services group. It has an extensive network of offices and associates throughout the UK, mainland Europe, the Americas, Asia Pacific and Africa. Listed on the London Stock Exchange, it employs over 14,500 staff worldwide in 112 offices.

David Sims is contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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