The Burbank Group, LLC. Takes International Creative Award 2006 Summit Creative Awards
April 24, 2006—Rockville, Maryland. The Burbank Group, LLC. (www.burbankgroup.net) was awarded a Bronze statue for Industry Self Promotion in the 2006 Summit Creative Awards® for its creative work for TMC Publishing. This Summit Award was given to The Burbank Group in its first submission ever.
“It is thrilling to be acknowledged as an Industry Specialist in the area of Advertising. It shows that helping companies build and develop their brand name recognition is more than just a job—it is truly an art form,” said Karen M. Greenwald, President of The Burbank Group.”
The Burbank Group’s winning entry was an article from a marketing column that Greenwald has previously hosted and named, “Off to Market” for TMC Publishing. The piece entitled, “In a Word,” highlights the process of how to build a quality brand. Greenwald’s instrumental role in branding the launch of Prosodie Interactive, the North American subsidiary of French telecom giant Prosodie SA, was the overarching example discussed in the article.
“We could not be more proud of the fact that Karen Greenwald has won the prestigious Summit Creative Award. Karen has always been an exceptionally talented person and this recognition is well-deserved,” said TMC President and Group Editor-in-Chief Rich Tehrani, “It is rewarding to have creative people like Karen writing for TMCnet. Such high-quality writers are a testament to the editorial quality TMCnet and all TMC products are so proud to bring to the world,” remarked Tehrani.
The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.
According to Jocelyn Luciano, Executive Director for the Summit Awards, “Winning a Summit Creative Award is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognition.”
The 2006 competition drew entries representing twenty-six countries from five continents. Winners were selected in categories that include advertising, emerging media, marketing materials, direct marketing, multimedia, political, corporate video, public service, best idea never produced, and self-promotion. Entries in 13 creative categories are blindly judged against a stringent set of standards, emphasizing innovative and creative concepts, strong executions, and the ability to communicate and persuade.
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