Centerbase Announces CRM 1.4

Centerbase, developer of Centerbase 2006, a CRM program and Centerbase Web Hosting products, have announced the release of Centerbase 2006 version 1.4. It uses Microsoft (News - Alert)’s SQL Server 2005 and the new Microsoft .NET Framework 2.0.

The use of SQL Server 2005 as its database engine makes available to clients “a more secure, and reliable storage for relational and structured data,” company officials say, adding that “it provides for faster transaction processing, higher availability for mission critical applications, minimized business disruptions, and increased manageability.”

“We wanted to solidify our software platform,” states Eric Silver, CTO of Centerbase.

Additional improvements include what Centerbase calls “fast, easy installation,” increased customization with the addition of five custom objects allowing the user to personalize features they need for their everyday business, custom fields for all objects which can be renamed directly on each form by an administrator with a right click, enhanced phone number formatting and support for international phone numbers.

A couple weeks ago, Centerbase announced the launch of a web-based CRM product that includes hosting, allowing businesses to have their CRM systems “up and running in the shortest possible time while retaining ownership of their system,” according to Centerbase company officials. In addition, the product can be transferred to a company’s servers with the purchase of a license.

Discussing the initiative, Founder and CEO of Centerbase, John Forbes, suggested, "When we initially developed Centerbase, we were responding to the need for a complete and affordable CRM product… at the same time, we were contacted by businesses that wanted the features available with Centerbase but with the ease and support that was available in a hosted product.”

The hosted version of the product has no initial setup fee and users are not required to sign a contract.

The company launched their Centerbase 2006 CRM product in late 2005, aimed at the SMB market, touting it as powerful, easy-to-use and affordable, three adjectives aimed straight at the SMB sweet spot.

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David Sims is contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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