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Intelliworks Announces New Higher Education CRM Version
TMCnet Contributing Editor
Intelliworks, Inc., a vendor of CRM for higher education, has announced that it is launching a new version of its enterprise product specifically designed to meet the CRM needs of small to midsize schools as well as individual programs, and departments.
The new iRM Essentials product is being billed as providing the ability to set up and operate a full-fledged CRM system at a lower price point, in a shorter amount of time, and in a hosted environment.
“CRM is being embraced across all market segments of higher education,” said Dev Ganesan, President & CEO of Intelliworks, Inc., calling iRM Essentials “a 100 percent web based CRM solution for small to midsize organizations.”
Last month Intelliworks sold its iRM CRM product to Willamette University's Atkinson Graduate School of Management for help in managing recruiting, admissions, career services, and “several key operations processes for its Full-Time MBA, Professional MBA and Executive Development Programs,” according to Intelliworks officials.
"Higher education is redoubling its focus on building and managing relationships as a baseline requirement for operations," said Dev Ganesan, President and CEO of Intelliworks Inc. at the time of the Willamette sale.
According to Intelliworks officials, the key value proposition of the iRM Essentials product includes rapid deployment of CRM, speed to the point of value creation, a predictable budget via fixed-price acquisition, deployment, and support as well as reduced implementation complexity and hassle free hosting.
Advertised as having a zero footprint as a 100 percent web-based product, iRM Essentials provides such features as a common database with a 360° view, inbound and outbound communications, marketing and campaign automation and event management as well as program and marketing dashboards and other features.
Intelliworks builds and sells the ‘Intelliworks Relationship Manager (iRM) as its flagship CRM technology suite. iRM has two distinct product offerings -- iRM Essentials for the small to midsize organization, whether a school, a department or even a group of programs, and iRM Enterprise for larger university implementations that require greater performance, configuration, and scalability.
“Now more than ever, every type of institution in higher education can take advantage of what CRM provides as a technology platform,” said John Pearson, Database Architectural Manager, Clark University.
David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.
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