Microsoft, Neocase Parter for CRM

Neocase Software has announced the Neocase Alliance Program, established to “help partners effectively market and sell its customer operations software,” according to company officials.

In a separate announcement today, Neocase announced the U.S. release of Neocase 10, the newest version of its flagship CRM offering. Neocase 10 is billed by company officials as allowing customer service agents “the power to access expertise anywhere within a company or to collaborate with external partners for tailored case resolution.”

In establishing the Neocase Alliance Program, Neocase claims flagship deployment partners including BridgeBuilder, DynLink and Quilogy. Neocase is currently enlisting additional partners worldwide.

Earlier this week in San Francisco Microsoft (News - Alert) announced that it will partner with Neocase. Industry observer Ephraim Schwartz characterized the move as “an effort to bolster [Microsoft’s’] place in the SMB market for CRM applications.”

For its part, Schwartz said, Neocase, “a veteran in the European market, made a strategic decision to align itself with Microsoft as a starting point to enter the U.S. market.”

Neocase partners can market Neocase 10 as a stand-alone licensed application, via an on-demand service model, or as a bundled offering with Microsoft Dynamics CRM 3.0. With Neocase's program, VAR and integration partners can deploy a branded, on-demand offering, letting resellers offer software delivered as a web-based service.

Additionally, under both the standard licensed and on-demand models, the partner continues to own and manage the customer relationship.

Elizabeth Harr Bricksin, President of DynLink said “we're already seeing strong interest in Neocase solutions from our customers.”

The Neocase Alliance Program provides partners with such benefits as offering the Neocase product, as well as flexible delivery models, as Neocase applications are “available through three models: licensed, on-demand and as a bundled offering with Microsoft Dynamics CRM 3.0.”

The program provides training, customer support and professional services for partners as well.

All partners must meet Neocase's qualifications for participation in the Alliance Program and demonstrate the ability to “effectively represent, implement, service and support Neocase products,” company officials say.

David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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