PortoLynx.com Selects Entellium to Promote Growth

TMCnet Contributing Editor

In an effort to sustain rapid growth and become more efficient when serving constituents such as network members, vendors and corporate customers around the world, PortoLynx.com has selected Entellium’s CRM suite.

PortoLynx.com, a provider of online infrastructures for vertical markets serving corporations, establishes global e-commerce networks that enable corporate buyers access to local and regional suppliers with centralized ordering, billing and order tracking.

PortoLynx has also been aggressively recruiting small businesses to join its e-commerce networks and has been experiencing double digit growth as a result. Partners are attracted to an exclusive territory; PortoLynx.com’s marketing efforts and purchasing power as well as e-commerce and business management software coupled with extensive training and ongoing support.

The creation of these networks was a complex undertaking that required powerful CRM software that could accommodate multiple sales processes. While working to secure purchasing agreements with large corporations, ProtoLynx.com is also continuing to grow member networks across multiple markets.

Bobbi Leach, vice president of marketing for PortoLynx.com, noted that the first requirement was a hosted CRM model that was able to support a global infrastructure to make information available anywhere at any time. Entellium had all the features and functionality PortoLynx.xom wanted, plus a lot more and at a much better price point.

Leach continued that the customer support has just been amazing and the representative assigned to PortoLynx.com helped the company quickly learn the software, populate the database and set up customizations for the company’s needs.

According to Natalee Roan, Entellium’s chief marketing officer, the company’s reputation for technical strength and reliability work in its favor. Around the clock system availability and support are required for a global infrastructure like what PortoLynx.com is building.

Roan also noted that Entellium made a 99.7 percent uptime commitment and backs that with the most aggressive, customer-centric written service level agreement for every customer. As customers rely on the company to help them to achieve success, system outages simply aren’t an option.

PortoLynx.com joins a growing list of companies to select Entellium in order to get closer to customers, improve sales performance and make better decisions.

In an industry where statistics are reporting a surprisingly high number of customers dissatisfied with their CRM solutions, Entellium has the opportunity to change the status quo by delivering upon its promises. By recognizing the importance of the customer to the enterprise as well as system availability, Entellium is set to meet the demands of every industry.

-------

Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.