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CRM News for 7 June: AARM, Anthony Lye, CDC Software
TMCnet Contributing Editor
CRM news announced recently:
AARM an international organization that focuses on best practices in CRM, has announced the formation of a Customer Equity Initiative.
AARM’s president Robert T. Stacey says “This initiative is designed to help companies in any field, including B-to-C and B-to-B, learn how to optimize their business practices to deliver what today’s customers’ value and accrue customer equity.”
John I. Todor, Ph.D., the Initiative’s program director, says “winning mindshare is about customers, their desires and emotions.”
The Customer Equity Initiative is designed to help companies address these challenges. “As customers shift their focus from the product to the experience associated with it, companies must realign their strategies to deliver engaging customer experiences,” AARM officials say.
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US-based venture capital firm Adams Capital Management has appointed Anthony Lye as a venture partner. Lye will be based in Palo Alto, California to help expand ACM operations. He will evaluate potential investments and work with existing portfolio companies in the IT and networking infrastructure industries.
Prior to joining ACM, Lye was the group vice president and general manager applications for Siebel Systems (News - Alert)/Oracle (News - Alert) Corp., where he led the product integration for the acquisition and was directly responsible for all of the CRM division's core horizontal and vertical application technologies.
Lye also spent six years as the president and CEO of ePeople. Before working at ePeople, Lye held positions in product marketing and management, and both domestic and international sales and marketing at Tivoli, Remedy Corporation and Categoric Software.
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Industri-Matematik, a vendor of supply chain software for process manufacturers, wholesalers and logistics services providers, and a division of CDC Software, a subsidiary of CDC Corporation, today announced that Tuko Logistics, a Finnish wholesaler of groceries and other household products, has upgraded its warehouse system with a new version of Industri-Matematik's IMI Warehouse.
The new system was deployed in April 2005 in Tuko's largest warehouse operation in Kerava, just north of Helsinki. Tuko's product is the largest and most extensive product using voice-direction deployed within the grocery wholesale business in the Nordics.
Inventory handlers in the Kerava warehouse are equipped with a Talkman terminal device, including a wireless headset. Today, instead of reading print-outs, the inventory handlers receive voice instructions to guide them through the optimal route to collect the required goods in the nearly 625,000 square foot warehouse. With the new system, Tuko has been able to eliminate most paper lists and stickers, and inventory handlers can use both hands in actual work and in maneuvering their warehouse forklifts.
David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.
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