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Sage Gets Mediware CRM Account
TMCnet Contributing Editor
Sage Software has announced that Mediware, a vendor of clinical information systems for health care organizations, will use ACT! by Sage Premium for Workgroups.
Mediware has 41 employees who'll use ACT! and implement Handheld Contact for ACT!, an add-on which lets ACT! feature on BlackBerry (News - Alert) handheld devices, for use by its mobile sales representatives.
Mediware uses the Topline Dash Manager ACT! to monitor which accounts sales representatives are calling into and when they are meeting with customers. "We wanted to make it easier for any sales rep from any division to cross-sell products," said Christine Gofron, sales administrator for Mediware.
Employees from Mediware's medication management, blood bank and operating room divisions will work within one central and secure ACT! Premium for Workgroups database. Employees will work with data in a Microsoft Excel spreadsheet using the one-click export to-Excel feature.
Mediware's sales representatives work across the U.S. Mobile representatives previously had to log in at night and catch up on entering status for each customer. ACT! will allow everyone to update their sales opportunities anytime, while they are in the field.
In early June Sage announced that the Buffalo Sabres National Hockey League team has implemented Sage CRM to automate ticket sales, customer service and marketing activities.
Over thirty Sabres employees access the CRM system to manage sales and marketing programs including the Sabres Insider and SabresKidz Clubs. The Sabres have measured a significant increase in ticket sales and a 20 percent reduction in customer service administration since implementing Sage CRM in 2004, Sage officials say.
“The greatest thing about Sage CRM is the way it ties everything together for us,” explained Tom Matheny, database marketing manager for the Buffalo Sabres. “Sales, marketing and our account services department all use the same information.”
The CRM system generates target-marketing lists to support outbound telemarketing campaigns. Cross-sell campaigns offer Insider Club members the opportunity to receive information about Sabres club-level seating and special event tickets before they go on sale to the general public. The CRM stores the e-mail, fax or phone preference of each fan. Detailed reports allow for any marketing campaign’s offer or call script to be adjusted immediately.
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.
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