Salesforce.com Measures and Optimizes Web Properties with Omniture

By Anuradha Shukla

TMCnet Contributing Editor

 

Omniture, Inc., a provider of online business optimization software, has recently announced that salesforce.com has selected Omniture SiteCatalyst to measure and optimize the salesforce.com Web properties, including the salesforce.com corporate Web site and the AppExchange.

 

Omniture’s SiteCatalyst platform can scale to meet the high-volume, highly customized and international requirements of large, multinational enterprises. Moreover, the solution can create powerful dashboards and alerts that can be easily distributed to executives and business managers throughout the salesforce.com organization.

 

Julie Gibbs, vice president, interactive marketing salesforce.com said in a press release that Omniture’s solution will enhance the online user experience and provide greater insight for their global customers, developers, and partners.

 

“We see this relationship as a strategic collaboration that has the potential to help businesses more fully leverage the power of the Internet,” added Gail Ennis, senior vice president, marketing at Omniture.

 

For more information, visit Omniture or Salesforce.com.