Canadians Get Amp'd for New Service
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TMCnews
[August 04, 2006]

Canadians Get Amp'd for New Service

Associate Editor,
Internet Telephony magazine
 
Canadian telecommunications firm TELUS Corporation has announced an exclusive relationship with Amp’d Mobile that will bring the Amp’d brand north of the border.
 
The deal will bring Amp’d Mobile’s interactive, customized mobile services to Canadian youth — Amp’d is ideally designed to appeal to the 18-35 year old demographic — via TELUS’ high speed wireless network.  In the U.S., Amp’d operates on Verizon’s EV-DO network.  The agreement with TELUS represents Amp’d Mobile’s inaugural expansion outside U.S. borders.


 
“This partnership represents the best possible combination for setting a new standard for mobile entertainment in Canada,” said Peter Adderton, Founder and President, Amp’d Mobile.


 
 
Amp’d Mobile will avail its Canadian audience of the MVNO’s highly personalized mobile wireless content, including music, 3D gaming, live sports action, downloadable as well as streaming video and music, and much more, not to mention cellular phone functionality.  When the service goes into effect early next year, subscribers will be able to access the latest, trendiest entertainment services and products on handsets that feature the latest technology and fast download speeds.
 
 
 
“TELUS is unleashing the power of wireless high speed — the fastest wireless service in Canada — to deliver an exciting experience to Canadians who want to do more with their mobile devices,” said Darren Entwistle, TELUS President and CEO.  “Our agreement with Amp'd Mobile will give Canadians exclusive access to the latest music, games, sports and entertainment.”
 
While Amp’d will provide content from its more than 200 partners for the service, TELUS’ role will include sales and distribution, billing, client service, network maintenance, and pricing — everything a carrier would normally do to ensure its subscribers have the best possible mobile experience.  In the U.S., Amp’d offers both monthly rates plans and pay-as-you-go pricing, enabling a wide user base to enjoy its services. 
 
Erik Linask is Associate Editor of INTERNET TELEPHONY. Most recently, he was Managing Editor at Global Custodian, an international securities services publication. To see more of his articles, please visit Erik Linask’s columnist page.
 
 
 
 
 
 
 
 

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