Sage CRM Chosen For Bahran Construction

Riffa Views, which bills itself as "the first master-planned property development in Bahrain," is geared up to offer "competitive service quality" through the implementation of Sage Accpac's Customer Relationship Management (CRM) system.

Company officials hope the Sage product will "streamline the company's sales and marketing operation through efficient processing of its customer and prospect information and requests."

Riffa Views is a project of Arcapita, a Bahrain based bank with real estate investments totaling $ 2.5 billion including Bahrain Bay, a waterfront development, and Victory Heights in Dubai Sports City.

It is "a major development project which will occupy an area of 23 million square feet with 900 luxury villas, an international school, commercial and recreational facilities," said Yasser Abdulla, Managing Director, Riffa Views. "Our vision is to bring new concepts in residential living and commercial investments to the region."

In order to achieve this, "we need to focus on delivering the best service levels, and implement global best practice methodologies in our sales and marketing. This meant choosing a CRM product, first of all from an established global vendor, second with strong local support from an experienced partner, and of course with enough customizability and scalability to grow with our business," said Abdulla.

Last month Sage announced that Mediware, a vendor of clinical information systems for health care organizations, will use ACT! by Sage Premium for Workgroups.

Mediware has 41 employees who'll use ACT! and implement Handheld Contact for ACT!, an add-on which lets ACT! feature on BlackBerry (News - Alert) handheld devices, for use by its mobile sales representatives.

Mediware uses the Topline Dash Manager ACT! to monitor which accounts sales representatives are calling into and when they are meeting with customers. "We wanted to make it easier for any sales rep from any division to cross-sell products," said Christine Gofron, sales administrator for Mediware.

Through the Sage Accpac CRM system, all property account managers at Riffa Views have project information available to them on-screen. This includes information of the various phases of the development, area sizes, prices and design styles. In addition, "the history of communication with a prospect or customer is stored in the system for review, and financial transactions integrated to Sage Accpac ERP. It's seamless," he explains.

Using Sales Force Automation, Abdulla says, Riffa Views has built "greater efficiency" within its sales force by offering easy access to information. The company is also planning to use Sage Accpac CRM campaign management feature to run targeted marketing campaigns and measure return on marketing investment. In the future, Riffa Views plans to extend Sage Accpac CRM to online information of property availability for customers and within the company's different departments.

In early June Sage announced that the Buffalo Sabres National Hockey League team has implemented Sage CRM to automate ticket sales, customer service and marketing activities.

Over thirty Sabres employees access the CRM system to manage sales and marketing programs including the Sabres Insider and SabresKidz Clubs. The Sabres have measured a significant increase in ticket sales and a 20 percent reduction in customer service administration since implementing Sage CRM in 2004, Sage officials say.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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