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AltiGen Phone Systems Enable Real Estate Companies to Increase Productivity
TMCnet Contributing Editor
Real estate companies SimplySold and CPS Real Estate (CPS) have reported increased productivity and enhanced mobility for their real estate agents while also reducing telecom expenses due to the use of AltiGen phone systems. AltiGen, a manufacturer of VoIP business phone systems and call center solutions was eager to share the news.
As a nationally franchised, full service real estate brokerage, SimplySold is home to more than 75 real estate agents. The company was searching for a communications system that would serve as the key to more productive offices.
SimplySold implemented AltiGen’s phone systems and Software Developer Kit and developed a proprietary application named HotLead that would instantly send a text message to an agent’s cell phone when a customer calls a 24-Hour Info Line regarding a property listing. The text message contains such information as the caller’s name, phone number, date and time of the call, whether or not there is a message and the property listing address. The messages are intended to expedite replies from the agent and in turn help capture more business.
Chris Marnell, VP of Technology at SimplySold acknowledged that the company chose AltiGen as its technology solution due to its scalability and ease of implementation. Agents have reported that after joining SimpleSold, their clients have a much easier time reaching them. The features of the AltiGen phone system enable agents to be more productive and quickly address the needs of clients.
Scott Dasher, SimplySold President, contributed that in addition to the obvious productivity gains, the HotLead™ application and the AltiGen phone system have been a strong selling point to many existing and potential franchisees.
CPS Real Estate, with over 500 real estate agents in 24 locations, found that its phone system limited its growth potential and sought the AltiGen phone system as a better solution. CPS now has a VoIP-enabled, multi-site communications platform with self-administration features that significantly reduce their monthly phone administrative fees.
Through the message notification, agents are notified within minutes of receiving new messages which has increased agent productivity substantially. Customer satisfaction has also improved with the speed in which messages are received and calls are returned.
According to Ellen Turner, Director of Information Technology at CPS, the AltiGen phone system offers the ease of use and flexibility that CPS needs. The system has become an asset when recruiting new agents while at the same time increasing the productivity of existing agents.
AltiGen CEO Gilbert Hu contributed that the phone systems’ ability to help businesses realize productivity and cost efficiencies in an advantage to companies with many remote employees. Real estate companies are considered the perfect example of customers that can truly benefit from AltiGen’s technological expertise and unique product offering.
The real estate market is one in which the competition is extreme and clients can be very fickle – quickly jumping from agent to agent without any thought to the possibility of loyalty. With such a landscape, agents tend to favor any technology that enables them to keep in closer contact with clients, both current and potential, in the hope that better service will ensure some level of loyalty.
The AltiGen phone system is positioned as providing the type of solution that these agents need in order to stay in better contact with their clients. It won’t serve as a substitute for bad service or representation, but will enhance the performance of a competent agent.
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