Sage Sells CRM to Raydiance

Sage Software has announced that Raydiance, Inc., a vendor of UltraShort Pulse laser technology for the medical, manufacturing and defense industries, has selected SageCRM.com to automate its sales, marketing and customer support processes.

Implementing SageCRM.com was done in part for Raydiance employees in various regional offices to be able to share centralized customer data and work collaboratively with sales pipeline features.

"We're a start-up company with employees spread across the U.S., so a Web-based application presently works best for our team," explained Melissa Wahlburg, marketing coordinator and CRM administrator for Raydiance.

Last week Sage announced that PaperHost, a provider of Web-based document management products and services, has chosen Sage CRM to "support sales employee collaboration."

Jim Coyle, president of PaperHost said the company chose Sage CRM because it "offered us on-demand data access through a Web-based interface," and decided to deploy it on in-house servers "where our technical folks can add additional customizations that are unique to our industry."

Raydiance is moving from a heavy research and development phase into aggressive sales of its USP laser systems. Employees' use of the system's sales processes and pipeline tracking capabilities have been particularly helpful.

"We offer a high-end piece of machinery," continued Wahlburg. "A lot of customer contact and service goes along with the sale of each system; we don't just leave our product with a customer. It is extraordinarily important that we document all meetings, calls, and emails to learn and support the scope of each customer's project."

The company elected to begin with a hosted SageCRM.com implementation so that it is positioned for future migration to an on-premises Sage CRM or Sage CRM SalesLogix system should business require it.

Last month Sage announced that Mediware, a vendor of clinical information systems for health care organizations, will use ACT! by Sage Premium for Workgroups.

Mediware has 41 employees who'll use ACT! and implement Handheld Contact for ACT!, an add-on which lets ACT! feature on BlackBerry (News - Alert) handheld devices, for use by its mobile sales representatives.

Mediware uses the Topline Dash Manager ACT! to monitor which accounts sales representatives are calling into and when they are meeting with customers. "We wanted to make it easier for any sales rep from any division to cross-sell products," said Christine Gofron, sales administrator for Mediware.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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