SAS Improves Marketing Effectiveness and Accountability
TMCnet - World's Largest Communications and Technology Community
New Coverage :  Asterisk  |  Call Center Outsourcing  |  Call Recording  |  SIP Trunking  |  Hosted Exchange  |  PBX
Webinars
Channels by Topic
Share
 
| More
RSS-XML alerts
Print this page
E-mail this page to a friend
TMCnews
[September 13, 2006]

SAS Improves Marketing Effectiveness and Accountability

TMCnet Contributing Editor
 
SAS has released SAS (News - Alert) for Marketing Performance Management, a new software to help solve the problem of calculating marketing’s contribution to an organization’s bottom line.


 
The solution is seamlessly integrated with SAS’ suite of customer intelligence solutions,

and will help boost the performance of marketing organizations as well as quantify marketing’s results.
 
SAS’ new release creates alignment between marketing strategies and activities, links marketing performance to the company’s financial performance, and helps ensure accountability of the marketing team.
 
The solution provides analytically driven insights, role-based marketing scorecards and an integrated view across marketing.
 
“Now more than ever, chief marketing officers must justify their place at the board room table,” said Chief Marketing Officer and Senior Vice President at SAS, Jim Davis in a press release.
 
“Now, by measuring and analyzing key marketing performance indicators, SAS helps ensure that marketing activities are aligned with company strategy and demonstrate how marketing contributes to the bottom line,” Davis also commented. 
 
For more information, visit SAS
 
Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.
 
 
 
 
 

[ Back To TMCnet.com's Homepage ]

Bookmark mobile.TMCnet.com on your mobile phone now to stay on top of the latest tech news.
Featured White Papers
Featured White Paper RSS feed
Leveraging the Cloud to Create the Ultimate Customer Experience
Bridging the Great Divide: Best Practices for Integrating Social Media and Customer Service for Bottom Line Results
Five Steps to an Employee Effectiveness Model: Improve Business Results with Engaged Employees
view all white papers…
Top Stories
Today's TMCnet Top Stories and News Articles
Master Agent Terrapin Solutions Expands Portfolio
CallFire Unveils Insurance SMS Text Marketing and Auto Dialer Best …
Cable TV Companies See Healthcare Services as Next Growth Market
Canadian Union Expresses Concern About Health Effects of Wi-Fi …
A Manifesto for Efficient IT Infrastructure Management
more of today's top stories...
Related VoIP News
Latest IP Communitions and VoIP News
Novatel's Ovation MC679 Released On TELUS' LTE Network
Telmex, Alcatel-Lucent Agree to a Deal that Will Bring Ultra-Fast Broadband to Mexico
RPX Offers Syndicate Licensing for Alcatel-Lucent's Patent Portfolio
Tango Telecom's iAX Dynamic Pricing Service Sets New Performance Benchmark
PartyPail Gains Online Visibility by Forging Promotional Partnerships
blog comments powered by Disqus

Upcoming Events

ITEXPO West 2012
October 1- 4, 2012
The Austin Convention Center
Austin, Texas
4GWE Conference
October 1- 4, 2012
The Austin Convention Center
Austin, Texas
MSPAlliance MSPWorld™
October 1- 4, 2012
The Austin Convention Center
Austin, Texas

DevCon5
DevCon5 provides you with the information and tools you need to exploit the capabilities of revolutionary HTML5 technology
View all >>
Subscribe FREE to all of TMC's monthly magazines. Click here now.