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Lingerie Seller Opts For NSB CRM
[September 15, 2006]

Lingerie Seller Opts For NSB CRM


TMCnet Contributing Editor
 

Lingerie and apparel retailer La Senza has gone live with Connected Retailer Merchandising 3.0 and Replenishment. The products are now fully re-integrated with La Senza's other NSB products, including Sales Audit, Warehouse Management and Sourcing and Product Development.



The initiative began last year with the implementation of Connected Retailer products at the La Senza Girl chain and was completed this year with the rollout at its parent company. The project was fully customized to meet La Senza's specific business measurements, lifting certain processes.


La Senza noticed a return on their investment the same week they went live, company officials say, explaining that the ROI came from "better integration with the sourcing application, streamlined processes, and reduced overhead and data manipulation when allocating goods."

NSB has something for the fashion industry, as about a year ago they announced the successful implementation of NSB's Connected Retailer Store 6.0 and Merchandising 3.0 at Donna Karan, a fashion design houses and a longtime NSB client.

Donna Karan originally chose to "evolve their business" with Connected Retailer products because they wanted "an enterprise system that could give them one consolidated view of all of their full-price and outlet stores," according to NSB officials.

"We have worked with NSB for many years and felt that their specialty apparel retail expertise and thorough understanding of our business made them the perfect choice for a retail technology partner with whom to grow," says Doreen Vandewater, Donna Karan's Vice President of Retail Systems.

Martin Thibodeau, La Senza's Vice-President of IT, said NSB and La Senza have had a "successful relationship" for many years, and this implementation was so successful that "we can predict further cooperation in the future. NSB's products have provided us with outstanding results in the past, so we felt confident in our decision to expand our Connected Retailer suite."

No word on whether La Senza's products have produced desired results for NSB officials.

"We are delighted that La Senza has chosen to once again entrust their business processes to NSB," says David Henning, NSB's Senior Vice-President of NSB's Enterprise Business Unit. "This implementation went very well, and NSB will continue to work with La Senza to ensure they achieve maximum ROI."

Connected Retailer Merchandising products basically exist to synchronize key retail functions with scalable tools, including .NET Allocation and Replenishment and .NET Purchase Order Management.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.


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