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CRM Vendor Sage, Lexmark Combine For Printer-ACT Promo
TMCnet Contributing Editor
Somebody at Sage Software must have been quite impressed by the old bank promo of giving away a free toaster to customers opening new accounts, because Sage and Lexmark International (News - Alert) have announced a joint marketing program for small and medium business (SMB) customers.
From October 1st through December 2nd 2006, Sage Software will offer eligible new purchasers of the ACT! by Sage contact and customer management solution a free Lexmark X7350 Office All-in-One printer ($129.99 MSRP) or X8350 Office All-in-One Plus Photo printer ($149.99 MSRP) via a mail-in rebate.
Authorized retailers participating in the above ACT! and Lexmark printer promotion include: Buy.com, CDW, CompUSA, Insight, Microcenter, Office Depot, PC Connection, Staples and Zones. The promotion will also be available via the ACT! Web site, www.act.com.
About three weeks ago Swiftpage, an e-mail marketing service provider, announced that Swiftpage for ACT! supports the new ACT! by Sage 2007 (9.0) contact and customer management product family. The advantage in this that Sage officials see is that by having the product "fully integrated," Swiftpage for ACT! users "never have to leave ACT! to send e-mail marketing communications."
SwiftPage for ACT! is described as an online e-mail system for marketing and sales. Users can send up to 100,000 e-mails at once (but no spamming, now) and are provided with "detailed and graphical reporting at the contact level, including metrics such as who opened the e-mail, how many times they opened the e-mail, what specific links were clicked, etc.," company officials say.
Earlier this fall Sage announced that PaperHost, a provider of Web-based document management products and services, picked Sage CRM to "support sales employee collaboration."
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.
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