CRM for U.K. Home Builders From Pivotal

CRM does get verticalized, doesn't it? Now Britain gets CRM for home builders, thanks to Pivotal Corporation, a division of CDC Software, a subsidiary of CDC Corporation, which will launch its CRM for Homebuilders in the U.K. at this years' Housebuilding 2006 event at the Business Design Center, London, October 10 – 11.

Pivotal CRM for Homebuilders is bringing its relationship management application software to the U.K. market in October 2006.

Already supplying relationship management software to homebuilders in North America, company officials are "delighted" to introduce Pivotal CRM to the U.K. homebuilder market," said Mark Carlile, U.K. managing director, CDC Software: "We want to work with U.K. home builders to help them gain the business benefits and competitive edge already being achieved by leading homebuilders in North America."

Carlile says that better knowledge of customers and potential customers helps home builders run better, more targeted marketing campaigns, and automating the sales process "improves qualification rates and timescales, identifies up-sell and cross-sell opportunities and increase the overall efficiency and productivity of the sales team."

Voted IT Product of the Year and Best Sales, Marketing and Customer Service Automation product at the International Builder's Show 2006 in Florida, Pivotal CRM claims to be used by, oh, lots of big home building firms around America, like Beazer Homes, Centex Homes and Wayne Homes.

Last month Pivotal announced that medical device manufacturer Lake Region Manufacturing is using Pivotal CRM.

Doctors and medical professionals use Lake Region's specialty diagnostic and surgical devices. With what company officials describe as "a diverse customer base and facilities" in both the United States and Ireland, Lake Region provides their devices on a contract and an original equipment manufacturer (OEM) basis.

In another announcement last month CDC Corporation, whose primary focus is on enterprise software and online games, has announced that as of September 19, 2006, the company has repurchased 6,051,124 common shares, up from 4,430,658 common shares as of July 25, 2006, for a total of $27.7 million as part of the company's stock repurchase programs.

The company completed its initial $20 million repurchase program on August 10, 2006 and the additional $20 million repurchase program announced on July 26, 2006 is now underway.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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