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Irish CRM Vendor Capricorn Ventis, O4 Sign Deal
TMCnet Contributing Editor
Capricorn Ventis Limited, an Irish CRM specialist, has signed an agreement with field sales software specialist, O4 Corporation, to deliver its software in Ireland.
CVL officials say O4 will "add significant benefits for companies in the consumer packaged goods markets," specifically targeting companies already using traditional CRM packages, such as Siebel, Sage and Microsoft (News - Alert).
O4's field sales software is designed to provide field sales personnel with a tool to improve mobile data collection. O4's application delivers task-specific functionality to support sales and merchandising activities, incorporating mobile communications technologies and devices.
"Traditional CRM tools such as Siebel, Sage and Microsoft do not support the CPG markets well," according to David Haughton, CEO of Capricorn Ventis. "We are pleased to bring O4's field sales software to the market, which is the ideal tool to add to these systems, particularly for the drinks, food and pharmaceutical industries."
In February of this year Capricorn CRM and Ventis announced that the two companies would merge to create Capricorn Ventis Limited.
"By combining Capricorn's technology expertise and Ventis' consulting experience we can compete at a much higher level," said Haughton, at the time CEO of Capricorn CRM.
John Glennane, CEO Ventis said at the time that the merger made "tremendous sense," as Ventis's range of services focus on "growing business issues -- Data Quality, Change Management and Enterprise Collaboration. On the technology front, we will continue to focus on leading edge technologies from Microsoft, Sage and Siebel."
Unlike traditional CRM systems, O4's field sales application is designed to service short sales cycles within the CPG market. Task-specific software supports mobile sales representatives, making category management, merchandising and stock-taking highly efficient, for example. O4's system also provides immediate feedback to sales managers, allowing for an improved view on field data.
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.
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