CRM Vendor c360 "On Track" After Takeover

Checking in with Companies Recently Taken Over this morning, we find c360 Solutions, a Microsoft (News - Alert) Dynamics Customer Relationship Management Independent Software Vendor and a division of Chinese-owned CDC Software, has announced that it has exceeded key business objectives during the five months since it was acquired by CDC Software.

Since the completion of the acquisition of c360 by CDC Software in April 2006, c360 has added 95 new channel partners, bringing the total to over 600 worldwide; reached total cumulative c360 licenses of over 190,000, achieved maintenance renewal rates above 90 percent (one wonders what the target objective here was), and added five new products through licensing and acquisition (again, the targeted objective number isn't given here).

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Estimated revenues for third quarter ended September 30, 2006 at 30 percent above budgeted revenues

The company was "consistently reporting growth in many key business metrics when they joined us in April," said Eric Musser, president of CDC Software, who said "we're taking c360 into new markets."

Musser credited the release of Microsoft's Dynamics CRM 3.0 last December with "a noticeable uptake in the CRM industry in general, and in the c360 applications in particular," and uptake Musser sees continuing.

One plan Musser has for c360 is expansion into Southeast Asia with Australia as a springboard. Last month CDC announced the acquisition of Brilliant Training and Consulting in Australia, a move CDC officials described as "significantly strengthening CDC Australia's position in the IT Software and Services market."

Brilliant has for 13 years been selling CRM and business intelligence services to many large commercial clients as well as local and state governments in Australia, and the agreement with Brilliant "represents the third investment under our Franchise Partner Program, this one in the form of an outright acquisition," said Peter Yip, CEO of CDC Software.

Yip said through this additional reach, "we will accelerate sales of our Pivotal and c360 CRM products in the emerging Australia market which will serve as a springboard for further expansion in Southeast Asia."

In July StrikeIron Inc., vendor of the Web Services Marketplace, announced a partnership with c360 where c360 would integrate StrikeIron's Address Verification Web service with its Productivity Packs for Microsoft Dynamics, which has multiple c360 products designed to "help users get more out of Microsoft CRM."

C360 products are sold exclusively through their network of over 500 authorized partners.
<!--[if !supportLineBreakNewLine]--> <!--[endif]-->David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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