Oracle's Siebel CRM On Demand to Offer myMarketSpace

By Susan J. Campbell

TMCnet Contributing Editor

 

Before the Call’s myMarketSpace is now available for Oracle’s Siebel CRM On Demand. The solution, which allows companies to define their total target market as well as execute on penetration strategies by providing a simple approach to market analytics, now resides within Siebel CRM On Demand. Immediately available here, the site can be up and running within 15 minutes.

Leslie Ament, research director at Aberdeen (News - Alert) Group, commented that much of what is stored within typical CRM systems goes unused or at least under-utilized by many sales teams. Before the Call merits recognition for its capacity to enable the improvement of sales effectiveness from with a CRM application by supplying persistent on-demand ‘intelligence’ on prospects and customers. This convergence of search, analytics and market intelligence empowers sales teams to more fully exploit information captured with CRM applications.

Robert Reid, group vice president, CRM On Demand at Oracle (News - Alert), contributed that CRM On Demand offers companies greater strategic business impact on their businesses as compared to other tactical solutions due to the capabilities such as built in analytics. With Before the Call’s myMarketSpace application, Siebel CRM can provide customers enhanced sales productivity and execution.



According to Tim Ramos, chief executive officer of Before the Call, myMarketSpace is the first on-demand application that combines market analysis with sales execution. C-level executives along with sales and marketing executives all want to identify their potential market and penetrate it. myMarketSpace gives these individuals the capability within CRM On Demand – a significant competitive advantage.

myMarketSpace provides benefits to customers through the following features:

The solution stores all the information as a separate application within Siebel CRM On Demand, enabling customers to own the data that is consolidated into one location.

Market analytics are applied to show users what opportunities are being pursued in their accounts, what is available to pursue within the myMarketSpace database and what market opportunities exist that are not yet part of their SFA application.

End-users are able to easily search and navigate the data as it is fully categorized by industry segments, geography, area code and other fields.

Users can quickly assemble prospects for campaigns and territory planning as a virtual briefcase comes as part of the application.

myMarketSpace is being offered for free by Before the Call for a limited time. The solution is pre-loaded with approximately 80,000 records of more than 15,000 companies with public filings. The data can be easily categorized and ranked to deliver customized prospect data.

Before the Call is answering requests coming from within organizations for a more efficient way to gain maximum value from CRM applications. So many of these solutions offer great potential, but are compromised when good information is mixed with bad and the sales teams are left to research prospects on their own.

myMarketSpace offers these sales teams the ability to gain inside market information that is not only current, but consistently updated so that bad information never compromises the data. This solution also provides sales professionals with more time to focus on selling as the research has already been done for them. As long as it is easy to use, sales professionals will usually welcome a solution that saves them time while also enabling them to increase their revenue, thus their commission.

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Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.