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Beliefnet.com and Yahoo! Personals Join Forces to Create Online Community of Spiritual Daters
TMCnet Contributing Editor
Multi-faith, spirituality media company and online community Beliefnet, Inc. has reportedly teamed up with Yahoo! Personals to develop an exclusive community for spiritual online daters. Beliefnet has already been running its popular Soulmatch dating site – but now, thanks to the collaboration with Yahoo! Personals, Soulmatch customers will be able to search the whole Yahoo! Personals database and arrange matches by religious or spirituality preferences.
As per the agreement, Yahoo! Personals will also add Beliefnet spiritual relationship content to its site to set up an online spiritual center. The new Soulmatch dating site is available at http://soulmatch.personals.yahoo.com/.
Yahoo! is now set to host the new version of the Soulmatch service, combining Yahoo’s member database with Beliefnet’s spiritual relationship content. Members will be able to access content including expert relationship and dating advice through Yahoo! Personals in addition to the support required for building strong relationships.
“For so many people, finding a soul match means connecting on a deep level - seeing what’s on the inside as well as on the outside,” said Steven Waldman, CEO and co-founder of Beliefnet, in a press release. “We want to help people who believe that spiritual connection is an important part of building a great relationship.”
Beliefnet community has over 9 million members. The community offers practical information on various aspects of spirituality. On the other hand, Yahoo boasts of 5 million visitors per month.
“We believe a great spiritual dating site would offer a large community of daters, excellent search and matching tools, and superlative content about spiritual relationships,” said Anna Zornosa, vice president and general manager for Yahoo! Personals. “Our partnership with Beliefnet will give us the opportunity to provide all three elements to customers seeking spiritual chemistry.”
For more information, visit www.beliefnet.com or http://personals.yahoo.com.
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Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking.
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