Internet Marketing Company Deploys Sage Software Solution

By Anuradha Shukla

TMCnet Contributing Editor

 

ROI Rocket, a performance-based Internet affiliate marketing network, has integrated the ACT! by Sage contact and customer management solution with Swiftpage, an ACT! add-on solution that provides enhanced e-mail campaign features.

The prospect contact data organized in ACT! will be used by ROI Rocket for e-mail campaigns that are monitored with Swiftpage features. These features return statistics including click-through rates and lead rankings into the ACT! database for ongoing marketing campaign analysis.

The integrated solution has enabled ROI Rocket to increase its prospect-to-customer conversion rate and revenue.



According to Matt Frary, ROI Rocket CEO and co-founder, ACT! helps them to segment their affiliate advertisers and publishers by industry. The segmentation has improved their ability to attract and do more business with the organizations.

Swiftpage e-mail campaign features with ACT! has allowed the company to send a higher and more targeted frequency of Web banner advertising offers to their affiliates.

Sales representatives can use ACT! to track history of conversations with prospects and customers for converting leads to closed sales through opportunity management features.

“ROI Rocket’s online advertising market is consistently seeing new competitors as barriers to entry in the online advertising market are lowering,” said Dan Ogdon, marketing director for Swiftpage in a press release.

He continued: “Swiftpage and ACT! are providing the company with a technological advantage that allows it to efficiently keep in touch with its customers on a regular and highly targeted basis.”

Sage was recently in news when Kryptiq Partnered with Sage Software Healthcare Division. Sage Software Healthcare Division will provide a new, browser-based portal solution powered by Kryptiq.

Physicians and patients can use the portal to communicate more efficiently, and increase the patient access to care. This will streamline business processes within the practice.

For more information, visit ROI Rocket or Sage Software.

--------

Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.