AudioCodes Adds Video to its IPmedia IMS-Compliant Media Server Platforms

By Johanne Torres

TMCnet Contributing Editor

 

VoIP technology developer AudioCodes (News - Alert) announced Monday that it added video capabilities to its IPmedia family of IMS-compliant Media Servers. According to AudioCodes, the move will offer service providers an opportunity to deploy IP video applications to “increase their average revenue per user (ARPU) and reduce customer churn.”

 

AudioCodes describes its IPmedia as a “media server that offers Audio/Video processing for the media resource function (MRF) component of the IP multimedia subsystem (IMS) architecture, as well as non-IMS applications.” The company offers the IPmedia Video on AudioCodes' media server platforms—the IPmedia 3000, IPmedia 5000 and IPmedia 8000.

 

The new features add integrated video and audio services such as video conferencing, video messaging over multimedia messaging service (MMS) and downloading of video clips and content. The features will also allow person-to-person and service-to-person video streaming of content among other potential applications. AudioCodes' IPmedia product line of media servers will support transcoding and transrating for many types of end devices over cellular, Wi-Fi, and fixed networks.

“AudioCodes has been a market leader in media servers for several years and our products are deployed in the central offices of many tier one service providers in North America, Europe and Asia,” commented AudioCodes' vice president & general manager of Session Border Controllers and Media Server Business Lines Ben Rabinowitz.

 

“We now enable video applications running on the same robust, carrier grade AudioCodes media servers. We intend to work closely with our NEP partners, value added application vendors and service providers in order to integrate video services with their service creation environments, and deploy video applications and grow revenue,” he added.

 

Today’s news comes on the heels of AudioCodes’ announcement about the company’s TrunkPack PCI and cPCI form factor SIP media gateway products completing interoperability testing with FaxBack's NET SatisFAXtion 8.1, a T.38 VoIP fax system.

 

The move could enable designers to now build higher performance IP-based fax systems, while needing at the same time not only to retain their existing PSTN infrastructure, but also to avoid purchasing expensive dedicated fax blades. Designers could do this by deploying the newly available NET SatisFAXtion and AudioCodes' SIP media gateways combined.