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ESPN Inks Exclusive Mobile Content Deal with Verizon Wireless
[February 09, 2007]

ESPN Inks Exclusive Mobile Content Deal with Verizon Wireless


TMCnet Contributing Editor
 
Bristol, Connecticut-based ESPN has inked a multi-year agreement with Verizon (News - Alert) Wireless for the mobile operator to deliver a sports content line-up to its subscribers. This agreement serves as a revamping of previously-available ESPN wireless content offerings.


 
Verizon Wireless subscribers who sign up for V CAST services will gain exclusive access to a range of ESPN content choices, including Mobile ESPN—a sports content application which was the main component of the Mobile ESPN MVNO service. The Mobile ESPN application will now be exclusive to Verizon Wireless.
 
The Mobile ESPN application offers real-time sports news, scores and information; personalization for favorite teams; scoring alerts and video.
 
By signing up for V CAST, Verizon Wireless subscribers will also be able to access exclusive info and features from ESPN, including select ESPN Insider content and ESPN fantasy team management.
 
With ESPN On Demand mobile video, V CAST customers will also get video clips including highlights, analysis, news and content from ESPN-branded shows including SportsCenter, Cold Pizza, Rome is Burning, Outside the Lines, Pardon the Interruption and Around the Horn.
 
ESPN will be included in the standard V CAST daily and monthly subscription packages so that V CAST customers can access news and entertainment from ESPN at no additional charge.
 
"ESPN has built the best wireless sports application of its kind and we are extremely pleased to offer our unique content and unmatched innovation through the nation’s leading wireless carrier and data provider," said ESPN Enterprises' executive vice president in a statement Salil Mehta. "For ESPN, this is the right strategy and the right carrier relationship to grow our business while serving millions of sports fans with the information they want, when and how they want it."
 
Want to learn more about Wireless Communications? Then be sure to check out TMCnet’s Whitepaper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
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Johanne Torres is contributing editor for TMCnet and Internet Telephony magazine. To see more articles by Johanne Torres, please visit her columnist page
 
 
 


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