Lastar Selects Coremetrics for Online Analytics Solution

By Divya Narain

TMCnet Contributing Editor

 

Coremetrics, a developer of on-demand web analytics and precision marketing solutions has announced it will provide its online analytics solution to Lastar, Inc. for its main website, www.cablestogo.com.

 

Lastar is a recognized manufacturer of computer and electronic connectivity products. Coremetrics’ data collection solution will provide information related to online traffic origin and navigation to Lastar. 

 

Aided by its best-in-class Service Levels Agreements, Coremetrics’ first party data collection solution outshines conventional solutions in accuracy and security. In addition, Coremetrics provides a Data Integrity Process, which clients can use to validate the accuracy of the collected data by crosschecking it with actual data collected in their e-commerce system. It is these factors that have allowed Lastar to choose Coremetrics over its previous web analytics vendor.

 

"We make data-based decisions that have a huge financial impact on our company, so it is essential that we have confidence in the accuracy of the data," said Neil Roble, Senior Marketing Manager at Lastar.

 

Coremetrics' Implementation Engineers provided complete support to Lastar for the deployment of the solution. "The setup process and follow-through were extensive. Our Coremetrics engineer went to great lengths to ensure that we had the right data, and that it was accurate, " added Roble Coremetrics' client support model ensures that clients become productive in minimum time – more than 87% of clients report positive ROI within 12 weeks of the implementation.

 

Divya Narain is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.

 

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