VeriFone Wins Pay-At-The-Table Systems Order, Helps Fight Identity Theft
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[June 14, 2007]

VeriFone Wins Pay-At-The-Table Systems Order, Helps Fight Identity Theft

TMCnet Assistant Editor
 
As credit card fraud has become one of the most common forms of identity theft today, there's no wonder a number of consumers are demanding enhanced security and increased paying options.
 
In the restaurant business, where credit cards are regularly used to pay for meals, findings are showing that high levels of fraud are occurring at the point of transaction, in a practice called "skimming", which involves the swiping of the customer's card through a special device that records the cardholders account information.


 
In a bid to respond to consumer demands and to reassure the thought of paying with ones credit card at restaurants, VeriFone Holdings Inc. offers ON THE SPOT, an at-the-table payment system exclusively designed for the hospitality industry.


 
They also offer a model designed exclusively for drive-thru windows.
 
The company has announced the winning of a multi-million dollar contract for the pay-at-the table system from Cara, a full service restaurant food chain in Canada.
 
The system is placed at the customer's table, where they are able to remain holding onto their card during the entire payment process. The system includes security and encryption features that allow information to remain private, even as it travels over the restaurants WiFi network.
 
With the services, Cara will benefit from more efficient operations and customers who feel more secure about transactions occurring at their restaurants.
 
Douglas G. Bergeron, chairman and CEO of VeriFone commented, "Full service restaurants in North America were once early adopters of credit card payment, but have been slow to respond to changing consumer needs for enhanced security and increased payment options. VeriFone has developed a suite of products specifically for restaurants operators to meet those needs."
 
 
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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Discussions:
This is good news. However, it sounds like the system basically installs a swiping mechanism at the table. Skimming does not only involve waiters swiping someone's card without his knowledge. It also involves the illicit installation of card reading devices at the swiping machines. Hence, even if the diner has his card all the time, if the new machines are tampered with, the diner can still have his identity stolen.
Consumers should continue to deter identity theft by credit monitoring, and possibly locking access to their credit report. Substantial informaiton on Identity Theft and protection tools is available at http://www.creditlock.com
 
By Anonymous
6/15/2007 1:44:35 PM
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