|
Tyfone Unveils Integrated Mobile Financial Services Middleware
 TMCnet Contributing Editor
Tyfone has launched Rhapsody, a complete, unified middleware  platform designed for retail banks to leverage their channel, card and merchant assets by providing secure mobile services to their customers.
According to Tom Spitzer, Tyfone's chief executive officer, Tyfone’s mobile solution not only improves customer service by providing mobile access but also generates new revenues from the mobile channel through our innovative Merchant Relationship Management service.
Since early 2007, the Bank of Oswego, a locally owned full service community bank, has been testing Tyfone's mobile platform. Dan Heine, chief executive officer is very impressed with Tyfone's ability to customize mobile services based upon how they want to address their customers.
Incorporating load balancing, clustering/failover mechanisms, the highly scalable Rhapsody is capable of seamlessly handling millions of transactions. Rhapsody currently runs on Enterprise Linux and Windows 2003 servers.
“Security, ease of integration with existing systems, and total cost of ownership was our mantra when we built the architecture,” explains Siva Narendra, Tyfone’s chief technology officer in a statement to the press.
Narendra said that Rhapsody maintain one of the highest levels of information security and enhanced authentication when compared to existing standards and methods, as well as enables communication to mobile phones that is compatible with either SMS text messaging or TCP/IP data service.
Rhapsody can also integrate predictive analytics derived from a bank's transaction data to support on-demand services. Merchants deliver personalized offers to a bank's mobile customer who opts-in by utilizng Tyfone's Merchant Relationship Management service.
“Banks can leverage their merchant accounts through segment-specific, targeted offers which can have a significant revenue impact on debit and credit card spends,” said Prabhakar Tadepalli, Tyfone's managing director.
“Merchants enjoy greater traffic and perhaps even greater margins, and customers value the benefit of getting personalized offers in a timely fashion. Everyone wins -- and the ROI becomes evident quickly,” he concluded.
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
Don't forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Internet Protocol (IP) | X | | IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
in packets over the Internet. I...more |
Total Cost of Ownership (TCO) | X | | This is a case study of TCO issues. Each organization must decide for itself what values to assign to the TCO equation....more |
Middleware | X | | Application Service Programs such as Microsoft .NET platform use an infrastructure of components based on a client-server computing/network architecture with enhanced use of internet services called m...more |
[ Back To TMCnet.com's Homepage ]
|
INDUSTRIES
Activate Email 
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO East, January 20-22, 2010. Miami, FL.
